Ranking per Brand

Global RepTrak 100
By Reputation Institute

2023

66

Sustainable Brand Index in the Netherlands
By Sustainable Brand Index

2023

84

The Most Valuable European Brands
By Brand Finance

2023

33

Top 50 Global Retailers
By NRF

2023

4

BrandFinance Global 500 (100)
By Brand Finance

2022

99

BrandZ Top 100 Most Valuable Global Brands
By Kantar

2022

98

Global RepTrak 100
By Reputation Institute

2022

97

Sustainable Brand Index in the Netherlands
By Sustainable Brand Index

2022

96

The Most Valuable European Brands
By Brand Finance

2022

13

Top 50 Global Retailers
By NRF

2022

4

Brand Finance Best Retail Brands
By Brand Finance

2021

14

Global RepTrak 100
By Reputation Institute

2021

65

The Most Valuable European Brands
By Brand Finance

2021

23

Top 50 Global Retailers
By NRF

2021

4

Top Global Meaningful Brands Index
By Havas Media

2021

12

Brand Finance Best Retail Brands
By Brand Finance

2020

13

BrandZ Top 100 Most Valuable Global Brands
By Kantar

2020

84

BrandZ Top 75 Global Retail Brands
By Kantar

2020

17

Sustainable Brand Index in the Netherlands
By Sustainable Brand Index

2020

66

Top 50 Global Retailers
By NRF

2020

8

Brand Finance Best Retail Brands
By Brand Finance

2019

13

Brands Most Praised By Activist Groups
By Sigwatch

2019

9

BrandZ Top 100 Most Valuable Global Brands
By Kantar

2019

96

BrandZ Top 75 Global Retail Brands
By Kantar

2019

19

Top 100 Brands for Millennials
By Moosylvania

2019

37

Top 50 Global Retailers
By NRF

2019

8

Top 50 Prophet Brand Relevance Index UK
By Prophet

2019

43

Top Loved German Brands
By NetBase

2019

15

UK RepTrak 100
By Reputation Institute

2019

11

US RepTrak 100
By Reputation Institute

2019

81

Brands Most Praised By Activist Groups
By Sigwatch

2018

7

BrandZ Top 100 Most Valuable Global Brands
By Kantar

2018

93

Global Brand Simplicity Index
By Siegel plus Gale

2018

2

Top 100 Brands for Millennials
By Moosylvania

2018

56

Top Loved Netherlands Brands
By NetBase

2018

30

UK RepTrak 100
By Reputation Institute

2018

90

US RepTrak 100
By Reputation Institute

2018

49

Brand Finance German Top 50
By Brand Finance

2017

13

BrandZ Top 100 Most Valuable Global Brands
By Kantar

2017

89

Britain's Most Admired Companies
By Management Today

2017

35

Global Brand Simplicity Index
By Siegel plus Gale

2017

1

Top 100 Brand LoveList
By NetBase

2017

97

Top 50 Prophet Brand Relevance Germany
By Prophet

2017

48

Brand Finance Best Retail Brands
By Brand Finance

2016

8

Brand Finance German Top 50
By Brand Finance

2016

8

BrandFinance Global 500 (100)
By Brand Finance

2016

84

BrandZ Top 100 Most Valuable Global Brands
By Kantar

2016

87

Britain's Most Admired Companies
By Management Today

2016

22

The Most Valuable European Brands
By Brand Finance

2016

23

Top 100 Brands for Millennials
By Moosylvania

2016

83

UK RepTrak 100
By Reputation Institute

2016

11

Best German Brands
By Interbrand

2015

18

Brand Finance Best Retail Brands
By Brand Finance

2015

9

Brand Finance German Top 50
By Brand Finance

2015

7

BrandFinance Global 500 (100)
By Brand Finance

2015

77

BrandZ Top 100 Most Valuable Global Brands
By Kantar

2015

90

Britain's Most Admired Companies
By Management Today

2015

22

EURIB Top 100 of Indispensable Brands
By EURIB

2015

20

Global Brand Simplicity Index
By Siegel plus Gale

2015

1

The Reputations of the Most Visible Companies
By Harris Interactive

2015

44

Best German Brands
By Interbrand

2014

18

Best Retail Brands Europe
By Interbrand

2014

9

Brand Finance Best Retail Brands
By Brand Finance

2014

11

Brand Finance German Top 50
By Brand Finance

2014

9

BrandFinance Global 500 (100)
By Brand Finance

2014

87

BrandZ Top 100 Most Valuable Global Brands
By Kantar

2014

100

EURIB Top 100 of Indispensable Brands
By EURIB

2014

21

Global Brand Simplicity Index
By Siegel plus Gale

2014

1

BrandZ Top 100 Most Valuable Global Brands
By Kantar

2013

99

EURIB Top 100 of Indispensable Brands
By EURIB

2013

30

Global Brand Simplicity Index
By Siegel plus Gale

2013

1

Marketing's top 100 Advertisers
By Nielsen Media Research

2013

20

Social Brands Top 100
By Headstream

2013

13

BrandZ Top 100 Most Valuable Global Brands
By Kantar

2012

87

DeBrand Top 100 German Brands
By MPP Consulting

2012

25

Dutch Strongest Brands
By BrandAsset Consult

2012

53

EURIB Top 100 of Indispensable Brands
By EURIB

2012

15

Global Brand Simplicity Index
By Siegel plus Gale

2012

10

Top 100 Dutch Customer Performance Index
By MIcompany/RuG/MetrixLab

2012

86

Top 40 Strongest Retail Brands in Germany
By Batten & Company

2012

2

Best Brands Overall
By Das Deutsche Markenranking

2011

10

BrandZ Top 100 Most Valuable Global Brands
By Kantar

2011

94

DeBrand Top 100 German Brands
By MPP Consulting

2011

24

Dutch Empathy Monitor
By Ruigrok NetPanel & Fronteer Strategy

2011

49

Dutch Strongest Brands
By BrandAsset Consult

2011

83

EURIB Top 100 of Indispensable Brands
By EURIB

2011

16

Marketing's top 100 Advertisers
By Nielsen Media Research

2011

69

Top 10 Most Sustainable Australian Tuna Brands
By Greenpeace

2011

6

Top 100 Dutch Advertisers
By Nielsen

2011

47

Best Brands Overall
By Das Deutsche Markenranking

2010

8

BrandZ Top 100 Most Valuable Global Brands
By Kantar

2010

83

DeBrand Top 100 German Brands
By MPP Consulting

2010

21

Dutch Empathy Monitor
By Ruigrok NetPanel & Fronteer Strategy

2010

35

EURIB Top 100 of Indispensable Brands
By EURIB

2010

9

Marketing's top 100 Advertisers
By Nielsen Media Research

2010

78

The World's Most Innovative Companies
By Fast Company

2010

40

Top 100 Dutch Advertisers
By Nielsen

2010

58

BrandZ Top 100 Most Valuable Global Brands
By Kantar

2009

74

EURIB Top 100 of Indispensable Brands
By EURIB

2009

10

Marketing's top 100 Advertisers
By Nielsen Media Research

2009

99

Social Media Monitor
By Social Embassy

2009

11

EURIB Top 100 of Indispensable Brands
By EURIB

2008

18