Home > Brand Rankings > Category

Marketing's top 100 Advertisers|2010

By: Nielsen Media Research
Annual ranking of the biggest advertising spenders in the UK.
Category:Advertising
Region:UK
Ranking Type:positive
 
Name
Total Spend £
(M)
Last
SyncForce Customer
1
COI
207,896,764
2
2
Procter & Gamble
154,976,173
1
3
Unilever
129,055,516
3
4
Sky
108,846,183
5
5
Tesco
104,560,954
6
6
Asda
98,655,121
9
7
DFS
93,811,046
7
8
Reckitt
84,438,247
4
SyncForce Client
9
Kellogg's
80,129,987
8
10
L'Oréal
73,543,027
10
11
Nestlé
63,526,346
11
SyncForce Client
12
Morrisons
61,596,682
14
13
Sainsbury's
59,127,736
12
14
GSK
58,425,934
43
15
Orange
54,154,456
13
16
T-Mobile
49,581,160
16
17
Aviva
48,612,278
-
18
Ford
48,503,144
17
19
Vodafone
48,375,059
19
20
Argos
46,828,442
21
21
Specsavers
44,704,658
26
22
McDonald's
41,698,214
38
23
O2
41,683,438
23
24
Marks & Spencer
40,839,404
18
25
Boots
40,684,976
20
26
BT
40,579,521
15
27
B&Q
40,549,538
34
28
Coca-Cola
40,240,651
31
29
Virgin
36,501,297
28
30
British Gas
35,564,547
29
31
News Intl Newspaper
35,082,316
-
32
Vauxhall
34,620,137
22
33
Direct Line
32,193,029
24
34
Dreams Bed Superstores
32,073,606
67
35
Nintendo
29,029,256
46
36
Mars
29,008,988
30
37
VW (Volkswagen)
28,622,840
27
38
HSBC
28,044,741
39
39
NatWest
27,416,804
94
40
Garnier
27,379,943
45
41
Renault
26,897,996
25
42
Camelot
25,861,950
42
43
Citroën
25,696,517
41
44
LLoyds Bank
25,661,733
33
45
Peugeot
25,041,231
36
46
Universal Pictures
23,806,209
37
47
Cadbury
23,677,429
56
48
Confused com
23,626,945
89
49
Entertainment Films
23,510,526
57
50
Currys PC World
23,464,287
35
51
Danone
23,460,667
64
52
Johnson and Johnson
23,376,170
52
53
Audi
22,806,794
73
54
Mars UK
22,769,283
-
55
Gocompare com
22,550,698
61
56
Lidl
22,545,660
-
57
Halifax
22,478,401
44
58
BMW
22,264,596
-
59
Kraft Foods Group
22,131,534
75
60
Sony
22,017,924
85
61
HEINEKEN
22,009,741
-
62
Anheuser-Busch
21,856,371
-
63
Homebase
21,846,702
47
64
Hutchison 3G
21,726,290
58
65
Diageo
21,496,482
40
66
Kentucky Fried Chicken
21,374,981
65
67
Cooperative Food
21,213,622
-
68
PC World
21,122,203
59
70
Samsung
20,180,357
-
71
Universal Music
19,873,011
49
72
Müller
19,825,226
-
73
Wickes
19,600,082
-
74
Beiersdorf
19,376,872
48
75
Dell EMC
18,828,748
69
76
Microsoft
18,749,297
72
77
JD Williams&Co
18,520,920
60
78
Aldi
18,143,296
99
79
Churchill Insurance
17,919,622
82
80
Molson Coors Brewing
17,238,106
-
81
Moneysupermarket
17,194,345
-
82
Premier Foods
16,659,601
-
83
Barclays
16,293,944
54
84
HMV Music
16,185,428
-
85
Nokia
16,036,597
68
86
Apple
15,944,407
-
87
L'Oreal Luxury Products
15,874,399
-
88
Warner Bros
15,850,007
98
89
Nissan
15,687,272
66
90
Santander
15,681,360
-
91
Haveys Furnishing Group
15,652,590
-
92
Sony Ericsson
15,618,788
-
94
Somerfield Stores
15,349,567
91
95
Panasonic
14,913,102
96
96
Sony BMG Music Entertainment
14,749,824
-
97
British Airways
14,745,778
92
98
Gillette
14,657,462
-
99
Fiat Automobiles
14,459,554
83
100
Chanel
14,409,854
-