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Marketing's top 100 Advertisers|2011

By: Nielsen Media Research
Annual ranking of the biggest advertising spenders in the UK.
Category:Advertising
Region:UK
Ranking Type:positive
 
Name
Total Spend £
(M)
Last
SyncForce Customer
2
Sky
145.1
4
3
Unilever
125.5
3
4
Tesco
114.6
5
5
Asda
113.3
6
6
COI
105.4
1
7
DFS
94.3
7
8
Reckitt
80.9
8
SyncForce Client
9
BT
79.4
26
10
Kellogg's
76.9
9
11
Morrisons
73.6
12
12
L'Oréal
70.2
10
13
Marks & Spencer
68.7
24
14
Sainsbury's
68.2
13
15
Nestlé
67.4
11
SyncForce Client
16
Argos
67.3
20
17
GSK
61.4
14
18
B&Q
57.3
27
19
O2
49
23
20
McDonald's
48.8
22
21
Vodafone
44.9
19
22
Vauxhall
44.9
32
23
LLoyds Bank
44.8
44
24
Coca-Cola
44.1
28
25
Orange
43.3
15
26
Boots
43.3
25
27
Direct Line
42.5
33
28
Specsavers
42.3
21
29
T-Mobile
41.8
16
30
News International Newspaper
41.6
-
31
British Gas
41.5
30
32
Halifax
37.2
57
33
Microsoft
36.7
76
34
Mars
36.4
36
36
Mars U.K.
35.1
-
37
Nintendo
33.2
35
38
NatWest
32.6
39
39
Renault
31.9
41
40
Diageo
31.7
65
41
VW (Volkswagen)
31.2
37
42
Barclays
30.7
83
43
Camelot
30.5
42
44
Ford
30.5
18
45
Santander
30.3
90
46
Virgin
30.3
29
47
Danone
29
51
48
Warner Bros
28.9
88
49
Lidl
28.3
56
50
Gocompare com
27.8
55
51
Garnier
27.6
40
52
Homebase
27.3
63
53
HSBC
27.3
38
54
Apple
27.2
86
56
Wickes
26.7
73
57
JD Williams&Co
26.5
77
58
HEINEKEN
25.6
61
59
Cadbury
25.4
47
60
Cooperative Food
25.2
-
61
Müller
25
72
63
Peugeot
24.7
45
65
Waitrose
24
-
67
Nissan
23.1
89
68
Paramount
23.1
-
SyncForce Client
69
Aldi
23
78
70
Panasonic
22.9
95
71
Citroën
22.8
43
72
Aviva
22.7
17
73
DSG Retail
22.6
-
74
BMW
22.3
58
76
Dell EMC
21.9
75
77
Currys PC World
21.4
50
79
Toyota
20.9
-
80
Hutchison 3G
20.9
64
81
Samsung
20.9
70
83
Confused com
20.5
48
84
Anheuser-Busch
20.5
62
86
Comet Group
20.2
-
87
Beiersdorf
19.6
74
88
Moneysupermarket
19.4
-
91
Autoglass Holdings
18.2
-
92
L'Oreal Luxury Products
18.1
-
93
Mercedes-Benz
18.1
-
94
Arla Foods
18
-
96
BGL Group
17.4
-
97
Chanel
17.2
100
98
Reader Offers
17.1
-
99
Sony
17
60