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Marketing's top 100 Advertisers|2009

By: Nielsen Media Research
Annual ranking of the biggest advertising spenders in the UK.
Category:Advertising
Region:UK
Ranking Type:positive
 
Name
Total Spend £
(M)
Last
SyncForce Customer
1
Procter & Gamble
178,663,991
2
COI
178,118,765
3
Unilever
148,606,829
4
Reckitt
91,716,420
SyncForce Client
5
Sky
91,121,038
6
Tesco
88,241,382
7
DFS
82,528,634
8
Kellogg's
78,012,712
9
Asda
75,978,403
10
L'Oréal
75,006,227
11
Nestlé
62,826,645
SyncForce Client
12
Sainsbury's
61,537,754
13
Orange
58,078,708
14
Morrisons
57,240,798
15
BT
55,164,770
16
T-Mobile
55,147,593
17
Ford
52,040,867
18
Marks & Spencer
51,101,616
19
Vodafone
50,278,918
20
Boots
47,331,159
21
Argos
47,090,191
22
Vauxhall
43,569,738
23
O2
43,438,477
24
Direct Line
43,164,080
25
Renault
39,586,908
26
Specsavers
39,405,344
27
VW (Volkswagen)
39,219,548
28
Virgin
39,032,107
29
British Gas
36,143,587
30
Mars
36,066,717
31
Coca-Cola
35,913,471
32
News International Newspapers
35,505,466
33
LLoyds Bank
34,797,106
34
B&Q
33,633,376
35
Currys PC World
33,233,149
36
Peugeot
32,778,181
37
Universal Pictures
32,513,507
38
McDonald's
32,434,415
39
HSBC
31,782,759
40
Diageo
29,831,312
41
Citroën
29,340,009
42
Camelot
29,136,309
43
GSK
27,927,012
44
Halifax
27,586,149
45
Garnier
27,518,323
46
Nintendo
27,019,711
47
Homebase
26,473,122
48
Beiersdorf
26,410,244
49
Universal Music
26,304,486
50
Toyota
25,879,500
51
Berkshire Hathaway
25,639,604
52
Johnson and Johnson
25,466,803
53
InBev
25,355,127
54
Barclays
24,868,631
55
Scottish & Newcastle
24,725,786
SyncForce Client
56
Cadbury
24,469,312
57
Entertainment Films
24,191,204
58
Hutchison 3G
23,848,873
59
PC World
23,549,249
60
JD Williams&Co
23,307,598
61
Gocompare com
22,793,731
62
Moneysupermarket
22,392,022
63
Muller Dairy
22,375,472
64
Danone
22,291,367
66
Nissan
21,427,098
68
Nokia
21,186,400
69
Dell EMC
20,897,104
70
Mars Confectionery
20,871,989
71
Associated Newspapers
20,729,497
72
Microsoft
20,614,075
73
Audi
20,546,845
74
Mattel
20,391,226
75
Kraft Foods Group
19,935,107
76
Honda
19,900,966
77
Arla Foods
19,818,940
78
Optical Express
19,450,296
79
Carphone Warehouse
19,431,738
80
Paramount
19,327,281
SyncForce Client
82
Churchill Insurance
19,156,410
83
Fiat Automobiles
18,751,010
84
Volvo
18,355,657
85
Sony
18,026,263
86
MFI guality build in
17,464,530
87
LV Group
17,447,871
88
KIA
17,436,030
89
Confused com
17,136,163
90
Abbey
17,060,996
91
Somerfield Stores
17,060,872
92
British Airways
16,957,115
93
Tiscali
16,721,922
94
NatWest
16,689,469
95
Department for Transport
16,492,573
96
Panasonic
16,490,125
98
Warner Bros
98,266,465
99
Aldi
16,213,681
100
Hasbro
19,194,455