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EURIB Top 100 of Indispensable Brands|2012

By: EURIB
EURIB performed a recent survey in which the central question is: What brands Dutch consumers would miss if they will be taken out of the market?
Category:Brand Popularity
Region:NL
Ranking Type:positive
 
Name
Indispensability
(%)
Last
SyncForce Customer
1
Hema
74
1
2
AH
68
4
3
Kruidvat
66
2
4
Bol.com
65
3
5
Blokker
65
8
6
IKEA
64
5
7
Google
62
6
8
NOS journaal
62
-
9
iDeal
61
9
12
V&D
56
14
13
Lidl
55
13
14
Pickwick
54
21
SyncForce Client
15
Aldi
53
16
16
Coca-Cola
52
12
17
RTL
52
19
18
Buienradar.nl
52
-
19
Windows
50
25
20
Xenos
49
51
21
NOS
49
18
22
Calvé
49
28
23
Gamma
48
27
24
Efteling
47
30
25
YouTube
47
23
26
Philips
47
43
27
NS
47
17
28
Nederland 1
47
-
29
Dr. Oetker
46
95
30
Action
46
59
31
Unox
45
31
SyncForce Client
32
ING
45
54
33
Facebook
45
-
34
Hotmail
45
24
35
C&A
44
26
36
Lego
43
40
37
Iglo
43
52
38
Microsoft
43
44
39
RTL 4-nieuws
43
-
40
McDonald's
43
39
41
Rabobank
42
32
42
Ola
42
55
43
Praxis
42
42
44
Verkade
42
36
45
Etos
42
49
46
Nivea
42
50
47
KLM
42
34
48
ANWB
42
22
49
Wegenwacht
41
-
50
Knorr
41
47
51
Magnum
41
53
52
SBS 6
41
38
53
Uitzending Gemist
40
-
54
PostNL
40
-
55
NU.nl
40
67
56
Lays
40
37
57
Chocomel
39
70
58
Media Markt
39
62
59
Nederland 3
39
-
60
Duyvis
39
81
61
Hertog
39
48
62
Senseo
39
61
SyncForce Client
63
Bruna
39
45
64
Bolletje
39
57
65
Koopmans
38
84
66
Intratuin
38
58
67
Smiths
38
73
SyncForce Client
68
Disney
38
78
69
Hak
38
88
70
Honig
38
74
71
Jumbo
37
72
72
De Ruijter
37
91
73
Samsung
37
-
74
Wikipedia
36
89
75
Cup-a-Soup
36
75
76
Gmail
36
94
77
Mona
35
69
78
Duracell
35
-
79
Radar
35
-
80
Karwei
35
66
81
Dove
35
85
82
M&M's
35
56
83
Nederland 2
35
-
84
Conimex
35
68
85
Euroshopper
35
-
86
Mora
35
-
SyncForce Client
87
Cornetto
34
97
88
VVV
34
76
89
Venz
34
-
90
Peijnenburg
34
79
91
Dreft
34
-
92
Dierenpark Emmen
33
-
93
C1000
33
41
94
Campina
33
71
95
KPN
33
-
96
H&M
33
-
97
Chiquita
33
86
98
Bart Smit
33
-
99
Windows Live Mail
33
-
100
Gazelle
33
-