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BrandZ Top 100 Most Valuable Global Brands|2014

By: Kantar
Kantar's brand valuation analyses provide strong evidence of the importance of branding for business leaders. Brand is about reputation. A brand generates trust for a company, for its products, and for its services. The brands mentioned in the BrandZ top 100 list are the world's most trusted brands.
Category:Brand Value
Region:Global
Ranking Type:positive
 
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Rating the ranking

By Dr. Markus Renner

Summary

According to Millward Brown it is the only global brand ranking assessing both financial figures as well as the consumers’ viewpoint on brands. Other stakeholders’ views are not included. The financial value is calculated by an assessment of the contribution of the brand to corporate earnings and an estimate of how this contribution could be in future.
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About Dr. Markus Renner

Dr. Markus Renner is Co-Owner and Managing Partner of Branding-Institute AG in Basel since 2008, consulting multinational corporations and organizations as strategic advisor and innovator in the fields of strategic communications, brand and reputation management.