Home > The Brands > Mattel
Mattel
GBIN
:
1232170216
RTB Score
:
3 points in 2023
Website
:
www.mattel.com
Country of Origin
:
United States
Industry
:
Toys industry
Rankings where listed
Year
Position
Global RepTrak 100
By Reputation Institute
2023
61
Global RepTrak 100
By Reputation Institute
2022
36
Global RepTrak 100
By Reputation Institute
2021
60
100-top Most Powerful Brands
By Tenet Partners, CoreBrand
2020
38
100-top Most Powerful Brands
By Tenet Partners, CoreBrand
2019
51
UK RepTrak 100
By Reputation Institute
2019
70
US RepTrak 100
By Reputation Institute
2019
17
US RepTrak 100
By Reputation Institute
2018
20
100-top Most Powerful Brands
By Tenet Partners, CoreBrand
2017
46
100-top Most Powerful Brands
By Tenet Partners, CoreBrand
2016
42
US RepTrak 100
By Reputation Institute
2016
54
100-top Most Powerful Brands
By Tenet Partners, CoreBrand
2015
39
Top 150 Global Licensors (50)
By License! Global
2015
5
US RepTrak 100
By Reputation Institute
2015
55
100-top Most Powerful Brands
By Tenet Partners, CoreBrand
2014
40
Global Top 100 Champion Brands
By APCO Worldwide & Darden School of Business
2014
78
Top 150 Global Licensors (50)
By License! Global
2014
5
Top 50 Most Familiar Brands
By CoreBrand
2014
46
100 Best Companies to Work For
By Fortune
2013
96
The 100 Most Loved Companies
By APCO Worldwide
2013
87
Top 150 Global Licensors (50)
By License! Global
2013
5
100 Best Companies to Work For
By Fortune
2012
79
100-top Most Powerful Brands
By Tenet Partners, CoreBrand
2012
36
Top 150 Global Licensors (50)
By License! Global
2012
4
100 Best Companies to Work For
By Fortune
2011
69
100-top Most Powerful Brands
By Tenet Partners, CoreBrand
2011
42
The NetProspex Social 50
By NetProspex
2011
88
Top 150 Global Licensors (50)
By License! Global
2011
4
100 Best Companies to Work For
By Fortune
2010
78
100-top Most Powerful Brands
By Tenet Partners, CoreBrand
2010
30
Top 150 Global Licensors (50)
By License! Global
2010
15
100 Best Companies to Work For
By Fortune
2009
48
100-top Most Powerful Brands
By Tenet Partners, CoreBrand
2009
33
Marketing's top 100 Advertisers
By Nielsen Media Research
2009
74
100-top Most Powerful Brands
By Tenet Partners, CoreBrand
2008
30
100-top Most Powerful Brands
By Tenet Partners, CoreBrand
2007
37

SyncForce Ranking The Brands
Top 100 Positions
none
-

Other brands within this industry
Lego
Nintendo
PlayStation
Wii
Hornby
Scalextric
Monopoly
Crayola
Silly Bandz
Angry Birds
Show more