Home > Brand Rankings > Category

Brand Finance US Top 100|2017

By: Brand Finance
Brand Finance ranking of the most valuable brands in the United States.
Category:Brand Value
Region:USA
Ranking Type:positive
 
Name
Brand Value
(USD $ M)
Last
SyncForce Customer
1
Google
109,470
2
2
Apple
107,141
1
3
Amazon
106,396
3
4
AT&T
87,016
6
5
Microsoft
76,265
4
6
Verizon
65,875
5
7
Walmart
62,211
7
8
Facebook
61,998
12
9
Wells Fargo
41,618
8
10
McDonald's
38,966
9
11
IBM
36,112
13
12
General Electric
35,318
10
13
Disney
34,454
14
14
Chase
33,737
15
15
Marlboro
32,471
16
16
Coca-Cola
31,885
11
17
Nike
31,762
18
18
Bank of America
30,273
19
19
The Home Depot
30,216
17
20
Citigroup
27,674
20
21
Xfinity
26,180
32
22
Oracle
25,878
24
23
Starbucks
25,615
21
24
CVS Caremark
23,286
-
25
Ford
22,432
25
26
UPS
22,128
26
27
Chevron
22,058
31
28
ExxonMobil
20,736
27
29
Cisco
20,734
28
30
Visa
20,660
48
31
Intel
20,369
23
32
PwC
18,510
-
33
Pepsi
18,279
29
34
Dell Technologies
18,186
-
35
Accenture
17,464
44
36
FedEx
17,092
41
37
Target
17,016
36
38
Johnson's baby
16,829
37
39
Deloitte
16,776
33
40
Boeing
16,333
40
41
Walgreens
15,969
39
43
Spectrum
15,738
-
44
J.P. Morgan
15,710
42
45
American Express
15,014
30
46
UBER
14,596
50
47
Lowe's
13,938
43
48
NBC
13,736
34
49
Costco
13,455
46
51
PayPal
13,123
55
52
MasterCard
12,256
63
53
YouTube
12,123
-
54
Gillette
12,065
77
55
Chevrolet
11,525
59
56
Capital One
11,374
47
57
Anthem
10,611
-
58
NBCUniversal
10,435
-
59
CBS Corporation
9,902
72
61
ABC
9,371
-
62
Delta Air Lines
9,232
84
66
Goldman Sachs
8,955
64
67
Sprint
8,848
69
68
Sam's Club
8,708
45
70
Aetna
8,624
78
71
Medtronic
8,602
53
73
Pantene
8,261
-
74
Warner Bros
8,055
82
76
eBay
7,938
62
77
Netflix
7,748
91
78
Lockheed Martin
7,673
95
79
HP
7,659
67
80
Morgan Stanley
7,484
66
81
United Airlines
7,161
-
82
Humana
7,147
79
83
U.S. Bancorp
7,076
-
84
Kellogg's
7,068
76
86
Qualcomm
6,830
-
87
Schlumberger
6,763
-
88
MetLife
6,616
74
89
Bud Light
6,608
-
90
DKNY
6,575
-
91
Pall Mall
6,427
-
92
CenturyLink
6,412
86
93
Allstate
6,335
65
95
Kroger
6,254
94
97
Neutrogena
6,189
-
99
Yahoo!
6,163
-