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BrandFinance Global Banking 500 (100)|2011

By: Brand Finance
This annual ranking is the only direct comparison of brand value within the bank industry. Each brand has been accorded a Brand Rating: a benchmark study of the strength, risk and future potential of a brand relative to its competitor set as well as a brand value: a summary measure of the financial strength of the brand.
Category:Brand Value
Region:Global
Ranking Type:positive
 
Name
Brand Value
( USD $ M)
Last
SyncForce Customer
1
Bank of America
30,619
2
2
Wells Fargo
28,944
4
3
HSBC
27,632
1
4
Santander
26,150
3
5
Chase
19,150
8
6
Bradesco
18,678
9
7
Barclays
17,358
10
9
Citigroup
17,133
5
11
Banco Itaú
16,655
25
12
BNP Paribas
16,643
6
13
American Express
15,530
11
14
Deutsche Bank
15,169
18
15
Credit Suisse
13,497
20
16
Goldman Sachs
13,406
7
17
Bank of China
13,257
19
18
J.P. Morgan
13,241
14
19
Sberbank
12,012
15
20
BBVA
10,720
17
21
UBS
9,915
22
22
Banco do Brasil
9,526
26
25
Rabobank
7,423
29
27
MUFG
7,336
27
28
RBC
7,069
32
29
Morgan Stanley
6,857
23
30
UniCredit Group
6,621
21
31
TD Bank Group
6,604
31
32
Visa
6,555
33
33
Nordea
5,741
37
37
U.S. Bank
5,416
40
40
DZ Bank
4,303
34
41
ERSTE
4,293
46
43
BNY Mellon
4,156
64
44
Scotiabank
4,120
62
45
MasterCard
3,931
48
47
Bank of Montreal
3,797
56
48
Crédit Agricole
3,706
35
49
Merrill Lynch
3,629
58
50
Capital One
3,584
57
51
State Street
3,411
60
52
Westpac
3,384
38
53
RBS
3,346
54
SyncForce Client
54
LLoyds Bank
3,332
61
55
CIBC
3,276
68
57
BB&T
3,067
71
58
Commerzbank
3,067
41
59
ANZ
2,977
52
60
Danske Bank
2,948
55
61
ING
2,906
65
62
SunTrust
2,821
85
63
Hypovereinsbank
2,813
66
64
Crédit Mutuel
2,677
51
65
Nomura
2,651
83
66
Halifax
2,632
84
67
BlackRock
2,591
92
68
Raiffeisen Bank
2,575
81
69
Postbank
2,506
-
SyncForce Client
70
ICICI
2,501
70
71
KBC
2,466
53
72
DNB
2,433
75
73
Citibanamex
2,406
-
74
China CITIC Bank
2,342
78
76
Isbank
2,280
90
78
Macquarie
2,207
80
79
NatWest
2,200
-
80
Hang Seng Bank
2,199
97
82
CIC
2,185
98
84
SEB
2,069
73
85
Natixis
2,062
59
86
Charles Schwab
2,046
-
87
DBS
2,041
96
89
CMBC
1,951
-
90
Bank of Scotland
1,893
-
91
ABSA
1,876
-
93
KKR
1,832
-
94
VTB
1,785
82
95
Akbank
1,780
-
96
Garanti
1,754
-
97
Fifth Third Bank
1,752
-
98
Scottish Widows
1,738
-
99
St. George Bank
1,722
-
100
Franklin Resources
1,713
77