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World's Most Respected Companies|2014

By: Barron's
Barron´s has surveyed professional money managers about their views of the world´s 100 largest companies by market value. Participants were asked to select one of four attributes reflecting their view of each company: highly respect, respect, respect somewhat or don't respect.
Category:Brand Performance
Region:Global
Ranking Type:positive
 
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SyncForce Customer

Rating the ranking

By Dr. Markus Renner

Summary

“The World’s Most Respected Companies” is a partially useful ranking with considerable flaws though. Key flaws are the small sample size of respondents, all of which are based in the US only. As the ranking has a long history comparisons and developments over time are possible.
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About Dr. Markus Renner

Dr. Markus Renner is Co-Owner and Managing Partner of Branding-Institute AG in Basel since 2008, consulting multinational corporations and organizations as strategic advisor and innovator in the fields of strategic communications, brand and reputation management.