Ranking per Brand

Dutch Brand Top 100
By Circana

2022

60

Dutch Brand Top 100
By Circana

2021

56

Dutch Brand Top 100
By Circana

2020

60

The Top Most Loved Brands
By Morning Consult

2020

8

Dutch Brand Top 100
By Circana

2019

60

Kids Most Loved Brands
By Smarty Pants

2019

3

Parent's Most Loved Brands
By Smarty Pants

2019

9

Dutch Brand Top 100
By Circana

2018

74

Kids Most Loved Brands
By Smarty Pants

2018

6

Parent's Most Loved Brands
By Smarty Pants

2018

6

Dutch Brand Top 100
By Circana

2017

86

Kids Most Loved Brands
By Smarty Pants

2017

3

Parent's Most Loved Brands
By Smarty Pants

2017

6

Dutch Brand Top 100
By Circana

2016

83

Kids Most Loved Brands
By Smarty Pants

2016

3

Moms' Most Loved Brands
By Smarty Pants

2016

4

Dutch Brand Top 100
By Circana

2015

86

EURIB Top 100 of Indispensable Brands
By EURIB

2015

82

Kids Most Loved Brands
By Smarty Pants

2015

2

Moms' Most Loved Brands
By Smarty Pants

2015

9

EURIB Top 100 of Indispensable Brands
By EURIB

2014

55

Food Brands Ranked by Digital IQ Score
By L2 ThinkTank

2014

29

Kids Most Loved Brands
By Smarty Pants

2014

4

Moms' Most Loved Brands
By Smarty Pants

2014

3

Dutch Brand Top 100
By Circana

2013

97

EURIB Top 100 of Indispensable Brands
By EURIB

2013

82

Kids Most Loved Brands
By Smarty Pants

2013

3

Moms' Most Loved Brands
By Smarty Pants

2013

4

Top 20 Desirable Brands in the USA
By Clear | M&C Saatchi Group

2013

7

Top U.S. BrandIndex Buzz Ranking
By YouGov

2013

20

America's Favorite Chocolate Brands
By 24/7 Wall St.

2012

2

Dutch Brand Top 100
By Circana

2012

95

Dutch Strongest Brands
By BrandAsset Consult

2012

69

EURIB Top 100 of Indispensable Brands
By EURIB

2012

82

Kids Most Loved Brands
By Smarty Pants

2012

2

Moms' Most Loved Brands
By Smarty Pants

2012

2

Most Popular brands at Euro football Championship
By Persgroep & Newcom

2012

23

Social Media Monitor
By Social Embassy

2012

32

Top 50 Facebook Brand Ranking
By Markenlexikon

2012

41

Top U.S. BrandIndex Buzz Ranking
By YouGov

2012

12

US Brand Top 100 Brands of United States
By MPP Consulting

2012

78

Dutch Strongest Brands
By BrandAsset Consult

2011

63

EURIB Top 100 of Indispensable Brands
By EURIB

2011

56

Kids Most Loved Brands
By Smarty Pants

2011

4

Moms' Most Loved Brands
By Smarty Pants

2011

4

Top 50 Facebook Brand Ranking
By Markenlexikon

2011

41

US Brand Top 100 Brands of United States
By MPP Consulting

2011

78

Coolest Brands (14)
By MTV Networks

2010

-

Dutch Brand Top 100
By Circana

2010

100

Dutch Most Brand Appeal Top 10
By BR-ND Positioneringsgroep en MetrixLab

2010

7

EURIB Top 100 of Indispensable Brands
By EURIB

2010

55

Kids Most Loved Brands
By Smarty Pants

2010

3

Moms' Most Loved Brands
By Smarty Pants

2010

2

Top 50 Facebook Brand Ranking
By Markenlexikon

2010

33

Top Social Network Stars
By Famecount

2010

77

Top U.S. BrandIndex Buzz Ranking
By YouGov

2010

17

Dutch Brand Top 100
By Circana

2009

100

EURIB Top 100 of Indispensable Brands
By EURIB

2009

62

Top U.S. BrandIndex Buzz Ranking
By YouGov

2009

19

Dutch Brand Top 100
By Circana

2008

100

EURIB Top 100 of Indispensable Brands
By EURIB

2008

63