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BrandFinance Global Banking 500 (100)|2013

By: Brand Finance
This annual ranking is the only direct comparison of brand value within the bank industry. Each brand has been accorded a Brand Rating: a benchmark study of the strength, risk and future potential of a brand relative to its competitor set as well as a brand value: a summary measure of the financial strength of the brand.
Category:Brand Value
Region:Global
Ranking Type:positive
 
Name
Brand Value
( USD $ M)
Last
SyncForce Customer
1
Wells Fargo
26,040
2
2
Chase
23,410
5
3
HSBC
22,860
1
4
Bank of America
22,400
3
5
Citibank
21,680
6
6
Santander
20,120
4
9
BNP Paribas
18,570
8
12
Deutsche Bank
14,570
14
13
Sberbank
14,160
17
14
Bank of China
14,150
15
15
J.P. Morgan
13,780
16
16
Bradesco
13,610
9
17
Barclays
13,440
12
18
Banco Itaú
12,440
13
19
MUFG
11,600
23
20
TD Bank Group
10,400
21
21
RBC
10,280
20
22
Banco do Brasil
9,880
26
23
Credit Suisse
9,820
22
24
BBVA
8,330
27
25
Visa
7,560
28
26
Morgan Stanley
7,550
29
27
Capital One
7,460
36
28
Goldman Sachs
7,420
19
29
Rabobank
7,410
25
30
UBS
7,290
30
32
Scotiabank
7,040
31
34
Nordea
6,540
34
35
U.S. Bancorp
6,500
-
36
Bank of Montreal
6,490
33
37
ING
6,110
53
39
ANZ
5,830
50
42
MasterCard
5,420
35
43
RBS
5,420
45
SyncForce Client
46
UniCredit Group
4,930
44
47
CIBC
4,810
40
51
Shinhan Bank
4,180
57
52
BNY Mellon
4,140
46
53
Westpac
4,110
49
54
Danske Bank
3,950
56
55
Merrill Lynch
3,700
-
56
DZ Bank
3,700
52
57
Nomura
3,520
55
58
DBS
3,480
67
59
ABN Amro
3,440
-
60
LLoyds Bank
3,220
58
61
Crédit Agricole
3,150
54
62
CMBC
2,980
74
63
DNB
2,940
64
64
BB&T
2,830
59
66
Discover
2,740
-
67
BlackRock
2,730
63
68
Commerzbank
2,690
66
69
China CITIC Bank
2,660
69
70
State Street
2,630
60
71
Hypovereinsbank
2,610
83
74
KBC
2,480
84
75
ERSTE
2,400
61
78
Halifax
2,370
75
79
SunTrust
2,360
72
80
VTB
2,340
87
81
Crédit Mutuel
2,310
78
82
SEB
2,300
92
83
Macquarie
2,270
79
84
NatWest
2,200
88
85
Raiffeisen Bank
2,130
81
86
Akbank
2,120
96
89
Is Bank
2,060
98
91
Swedbank
2,000
-
93
CIMB
1,900
82
94
Bank of Scotland
1,880
86
95
Natixis
1,870
-
98
Hang Seng Bank
1,840
65
99
ICICI
1,820
-
100
Fifth Third Bank
1,820
95