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The Reputations of the Most Visible Companies|2010

By: Harris Interactive
More than 17,000 members of the American general public were first asked to identify the 60 most visible companies and then surveyed to rate these companies based on their reputation on 20 different attributes that comprise the RQ instrument.
Category:Brand Popularity
Region:USA
Ranking Type:positive
 
Name
Reputaton Quotient
(RQ)
Last
SyncForce Customer
3
Google
81.49
4
3M
80.96
5
SC Johnson
80.76
6
Intel
80.13
7
Microsoft
79.83
9
Amazon
79.57
10
General Mills
79.46
11
PepsiCo
79.46
12
Apple
79.31
15
Disney
79.12
16
Sony
78.66
17
Lowe's
78.64
18
Honda
78.47
19
UPS
78.26
20
Toyota
78.21
22
Costco
77.61
23
FedEx
77.49
25
HP
76.40
26
IBM
75.56
29
Nike
74.08
30
McDonald's
73.45
31
Target
72.36
32
Best Buy
72.19
33
Dell EMC
72.03
34
Starbucks
70.73
35
ING
70.32
36
Monsanto
70.29
37
Ford
69.77
38
Walmart
69.58
40
Pfizer
69.17
41
Verizon
69.05
42
State Farm
68.63
43
AT&T
68.29
44
Allstate
67.16
45
Shell
65.02
46
Wells Fargo
64.91
47
Sprint
62.41
48
Time Warner
61.84
49
ExxonMobil
60.85
50
ComCast
60.41
55
Chrysler
51.90
56
Goldman Sachs
51.36
57
Citigroup
50.57
58
Fannie Mae
41.77
59
AIG
39.23
60
Freddie Mac
38.94