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World's Most Admired Companies|2014

By: Fortune
Fortune and survey partner Hey Group established the World's Most Admired Companies ranking. To arrive at the top 50, 4,170 executives, directors and securities analysts were asked to select 10 companies they admired the most. Anyone could vote for any company in any industry.
Ranking Type:positive

Rating the ranking

By Dr. Markus Renner


Fortune’s “World’s Most Admired Companies” is a highly valuable tool for managers of large corporations across almost all industries to find out how they are perceived in terms of reputation overall and also in the nine specific reputation dimensions.

About Dr. Markus Renner

Dr. Markus Renner is Co-Owner and Managing Partner of Branding-Institute AG in Basel since 2008, consulting multinational corporations and organizations as strategic advisor and innovator in the fields of strategic communications, brand and reputation management.