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The Reputations of the Most Visible Companies|2013

By: Harris Interactive
More than 17,000 members of the American general public were first asked to identify the 60 most visible companies and then surveyed to rate these companies based on their reputation on 20 different attributes that comprise the RQ instrument.
Category:Brand Popularity
Region:USA
Ranking Type:positive
 
Name
Reputaton Quotient
(RQ)
Last
SyncForce Customer
1
Amazon
82.62
4
2
Apple
82.54
1
3
Disney
82.12
6
4
Google
81.32
2
8
Sony
78.29
11
10
Costco
77.95
19
11
Samsung
77.70
13
13
USAA
77.39
21
14
Nike
77.24
20
15
Microsoft
76.46
9
16
The Home Depot
76.27
14
17
Lowe's
75.67
22
19
Toyota
75.59
31
20
Ford
74.96
25
21
Starbucks
74.82
33
22
Target
74.82
27
23
PepsiCo
74.47
17
24
Macy's
74.44
30
25
Honda
74.22
12
26
Dell EMC
73.05
36
27
Hyundai
72.83
29
28
IBM
72.21
23
29
General Electric
71.85
35
30
McDonald's
71.41
38
31
Yum! Brands
71.41
-
32
State Farm
70.31
-
33
Chick-fil-A
70.11
-
34
HP
70.01
32
35
Burger King
69.83
-
36
Verizon
69.41
40
37
JCPenney
69.12
39
38
Shell
67.59
-
39
AT&T
66.57
45
40
Walmart
66.03
41
41
Best Buy
65.92
34
42
Facebook
65.63
-
43
T-Mobile
65.60
49
44
General Motors
64.44
44
45
ExxonMobil
64.38
51
47
Sprint
63.25
43
48
Time Warner
62.82
48
49
Monsanto
61.70
-
50
Chrysler Group
61.44
-
51
ComCast
60.99
53
52
Wells Fargo
60.47
52
54
BP
56.55
57
55
Citigroup
55.90
55
56
Bank of America
55.85
58
58
Halliburton
52.51
-
59
Goldman Sachs
49.39
59
60
AIG
48.57
60