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The Reputations of the Most Visible Companies|2011

By: Harris Interactive
More than 17,000 members of the American general public were first asked to identify the 60 most visible companies and then surveyed to rate these companies based on their reputation on 20 different attributes that comprise the RQ instrument.
Category:Brand Popularity
Region:USA
Ranking Type:positive
 
Name
Reputaton Quotient
(RQ)
Last
SyncForce Customer
1
Google
84.05
3
3
3M
82.56
4
5
Apple
82.05
12
6
Intel
81.94
6
8
Amazon
81.14
9
9
General Mills
81.04
10
10
Disney
81.04
15
11
Procter & Gamble
80.98
14
12
SC Johnson
80.74
5
13
UPS
80.51
19
14
Sony
80.44
16
16
Microsoft
80.16
7
18
Honda
79.10
18
19
PepsiCo
78.21
11
20
Costco
78.03
22
21
Kohl's
77.55
-
22
Unilever
77.19
-
24
The Home Depot
76.83
24
25
HP
76.43
25
26
IBM
76.27
26
27
Best Buy
75.92
32
28
Target
74.91
31
29
Ford
74.61
37
30
General Electric
74.22
28
31
Facebook
74.12
-
32
Nike
74.11
29
33
Pfizer
73.48
40
34
JCPenney
73.41
-
35
McDonald's
72.77
30
36
Starbucks
72.05
34
37
Dell EMC
71.90
33
38
State Farm
71.73
42
39
Verizon
71.64
41
40
Walmart
69.35
38
41
AT&T
69.31
43
42
Allstate
68.28
44
43
Toyota
68.25
20
44
Time Warner
66.89
48
45
Wells Fargo
66.15
46
46
Shell
65.96
45
47
Monsanto
65.18
36
48
Sprint
64.27
47
50
ComCast
62.05
50
51
Delta Air Lines
61.17
51
53
ExxonMobil
61.09
49
54
General Motors
60.12
54
55
Bank of America
58.93
52
56
Chrysler
58.37
55
57
Citigroup
57.45
57
58
Goldman Sachs
53.90
56
59
BP
49.82
-
60
AIG
47.77
59