Ranking per Brand

Global CR RepTrak 100
By Reputation Institute

2019

94

Global RepTrak 100
By Reputation Institute

2019

76

EU5 RepTrak 100
By Reputation Institute

2018

57

Global RepTrak 100
By Reputation Institute

2018

81

Global Brand Simplicity Index
By Siegel plus Gale

2017

69

Global CR RepTrak 100
By Reputation Institute

2017

85

Global RepTrak 100
By Reputation Institute

2017

75

Best Laptop Brands: Overall Verdict
By LAPTOP Magazine

2016

10

Global CR RepTrak 100
By Reputation Institute

2016

96

Global RepTrak 100
By Reputation Institute

2016

88

The Authentic 100 Index
By Cohn & Wolf

2016

82

UK RepTrak 100
By Reputation Institute

2016

65

US RepTrak 100
By Reputation Institute

2016

21

Best Laptop Brands: Overall Verdict
By LAPTOP Magazine

2015

8

Global CR RepTrak 100
By Reputation Institute

2015

84

Global RepTrak 100
By Reputation Institute

2015

57

Japan's Best Global Brands
By Interbrand

2015

10

UK RepTrak 100
By Reputation Institute

2015

33

Best Laptop Brands: Overall Verdict
By LAPTOP Magazine

2014

7

Brand Dependence Index
By UTA Brand Studio

2014

9

BrandFinance Global 500 (100)
By Brand Finance

2014

77

Global CR RepTrak 100
By Reputation Institute

2014

47

Global RepTrak 100
By Reputation Institute

2014

48

Japan's Best Global Brands
By Interbrand

2014

9

Best Laptop Brands: Overall Verdict
By LAPTOP Magazine

2013

9

BrandFinance Global 500 (100)
By Brand Finance

2013

61

Global CR RepTrak 100
By Reputation Institute

2013

64

Global RepTrak 100
By Reputation Institute

2013

55

Japan's Best Global Brands
By Interbrand

2013

9

Best Laptop Brands: Overall Verdict
By LAPTOP Magazine

2012

8

BrandFinance Global 500 (100)
By Brand Finance

2012

58

Fortune Global 500 (100)
By Fortune

2012

97

Global CR RepTrak 100
By Reputation Institute

2012

60

Global RepTrak 100
By Reputation Institute

2012

52

Green Ranking Global Top 100
By Newsweek

2012

33

Guide to Greener Electronics Ranking
By Greenpeace

2012

15

Japan's Best Global Brands
By Interbrand

2012

9

Top 25 Global Corporate Reputation Index
By Burson-Marsteller, Landor, PSB and BAV

2012

-

Best Laptop Brands: Overall Verdict
By LAPTOP Magazine

2011

5

BrandFinance Global 500 (100)
By Brand Finance

2011

74

Fortune Global 500 (100)
By Fortune

2011

89

Global RepTrak 100
By Reputation Institute

2011

45

Guide to Greener Electronics Ranking
By Greenpeace

2011

14

Japan's Best Global Brands
By Interbrand

2011

9

Most Desired Brands in the U.S.: Women
By Buyology Inc

2011

10

BrandFinance Global 500 (100)
By Brand Finance

2010

82

Fortune Global 500 (100)
By Fortune

2010

89

Green Ranking Global Top 100
By Newsweek

2010

10

Guide to Greener Electronics Ranking
By Greenpeace

2010

16

Japan's Best Global Brands
By Interbrand

2010

9

BrandFinance Global 500 (100)
By Brand Finance

2009

88

Fortune Global 500 (100)
By Fortune

2009

97

Guide to Greener Electronics Ranking
By Greenpeace

2009

3

Japan's Best Global Brands
By Interbrand

2009

9

The Top 50 Money Losers
By Fortune 500 magazine

2009

33

100-top Most Powerful Brands
By Tenet Partners, CoreBrand

2008

61

100-top Most Powerful Brands
By Tenet Partners, CoreBrand

2007

71