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Ranking The Brands top 100
BY CATEGORY
BY INDUSTRY
All Categories (339)
Advertising (5)
Brand Performance (77)
Brand Popularity (69)
Brand Sustainability (17)
Brand Value (75)
Customer Satisfaction (35)
Human Resources (19)
Social Media (42)
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Global CR RepTrak 100
|
2016
By:
Reputation Institute
Annual Global CR RepTrak study, analyzes companies with the best CSR reputation globally. The CR RepTrak scores are based on questions measuring Workplace, Governance and Citizenship.
Category:
Brand Sustainability
Region:
Global
Ranking Type:
positive
2019
2018
2017
2016
2015
2014
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2012
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Name
CR RepTrak
(scores)
Last
SyncForce Customer
1
Google
75.4
1
2
Microsoft
75.1
4
3
Disney
74.7
3
4
BMW
73.9
2
5
Lego
73.8
6
6
Daimler
73.3
5
7
Apple
73.3
7
8
Rolls-Royce
73.1
9
9
Rolex
73.0
10
10
Intel
72.9
8
11
Canon
72.5
14
12
Johnson and Johnson
71.7
12
13
Sony
71.5
16
14
Michelin
71.4
17
15
Ferrero
71.3
23
16
Adidas
71.2
13
17
Nintendo
70.8
26
18
Nestlé
70.0
18
19
IKEA
69.9
32
20
Samsung
69.8
20
21
Bosch
69.7
19
22
Nike Inc.
69.4
-
23
Colgate-Palmolive Company
69.3
24
24
Cisco
69.2
52
25
Philips
69.0
15
26
Toyota
68.9
33
27
Visa
68.8
36
28
Bridgestone
68.8
30
29
Danone
68.7
25
30
HP
68.6
45
31
3M
68.5
35
32
Panasonic
68.5
68
33
IBM
68.3
28
34
Kellogg's
68.3
31
35
Whirlpool
68.2
47
36
Yamaha
68.2
-
37
Hershey's
68.2
69
38
Goodyear Tire
68.1
53
39
Giorgio Armani
68.1
39
40
BBC
68.1
21
41
Under Armour
68.1
-
42
Marriott International
68.0
83
43
Pirelli
68.0
37
44
L'Oréal
68.0
50
45
Hugo Boss
68.0
64
46
Bayer
68.0
77
47
Swatch Group
67.9
43
48
Kimberly Clark
67.8
-
49
InterContinental Hotels Group
67.8
-
50
Texas Instruments
67.8
55
51
Oracle
67.8
42
52
Hewlett Packerd
67.8
-
53
LG
67.7
94
54
SAP
67.6
62
55
Honda
67.5
63
56
Lufthansa
67.5
38
57
Xerox
67.5
90
58
Ralph Lauren
67.5
-
59
MasterCard
67.5
61
60
Siemens
67.5
44
61
Airbus
67.5
70
62
Amazon
67.4
29
63
Levi Strauss & Co.
67.4
46
64
Dell EMC
67.3
41
65
Procter & Gamble
67.3
51
66
Schneider Electric
67.2
40
67
Barilla
67.2
57
68
Boeing
67.1
60
69
Caterpillar
67.1
65
70
Volvo Group
67.0
27
71
Electrolux
67.0
91
72
LavAzza
66.9
80
73
eBay
66.8
97
74
The Coca-Cola company
66.7
82
75
Campbell Soup Company
66.7
66
76
Air Canada
66.6
-
77
General Electric
66.6
59
78
FedEx
66.6
49
79
Estée Lauder Companies
66.4
34
80
Hilton Worldwide
66.2
74
81
LVMH
66.2
72
82
Fuji
66.1
78
83
Heinz
66.1
76
84
Ford
66.0
86
85
Heineken
65.9
-
86
Nokia
65.9
-
87
Roche
65.9
92
88
Unilever
65.8
87
89
Starbucks
65.5
-
90
Carlsberg
65.4
-
91
Bacardi
65.2
-
92
Sharp
65.2
-
93
DuPont
65.2
95
94
Fujitsu
65.0
-
95
Hitachi
65.0
-
96
Toshiba
64.9
84
97
PepsiCo
64.7
-
98
Ricoh
64.7
-
99
UPS
64.6
100
100
General Motors
63.6
-