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Ranking The Brands top 100
BY CATEGORY
BY INDUSTRY
All Categories (339)
Advertising (5)
Brand Performance (77)
Brand Popularity (69)
Brand Sustainability (17)
Brand Value (75)
Customer Satisfaction (35)
Human Resources (19)
Social Media (42)
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Brand Finance Australian Top 100
|
2015
By:
Brand Finance
The purpose of this ranking is to identify the most valuable and hardest working Australian brand portfolios. It is also to estimate the value of those portfolios that can be attributed to corporate brands in Australia.
Category:
Brand Value
Region:
AUS
Ranking Type:
positive
2016
2015
2014
2013
2012
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Name
Last
SyncForce Customer
1
Woolworths
1
2
Telstra
2
3
Commonwealth Bank of Australia
6
4
ANZ
5
5
BHP
3
6
Coles
4
7
Westpac
8
8
National Australia Bank
7
9
Rio Tinto
9
10
Optus
10
11
Macquarie
11
12
Suncorp Banking
12
13
St. George Bank
13
14
QBE
14
15
Qantas
17
16
Devondale
15
17
Origin
20
18
Crown
18
19
Bunnings
19
20
Wesfarmers
16
21
Woodside Petroleum
21
22
Santos
25
23
Victoria Bitter
27
24
Australia Post
-
25
Flight Centre
23
26
Bankwest
30
27
Big W
26
28
Toll Holdings Ltd
28
29
Tatts
24
30
Myer
37
31
Virgin
22
32
Nine Entertainment
-
33
AGL
39
34
IGA
32
35
Target
29
36
Harvey Norman
44
37
CIMIC
51
38
AMP
45
39
Boral
47
40
Jb Hi-Fi
40
41
Colonial First State
33
42
MLC
35
43
Kmart
38
44
CSL
55
45
Computershare
43
46
Foster's Group
49
47
Asciano
87
48
Westfield
36
49
Seek
53
50
David Jones
48
51
Equator
-
52
Fortescue Metals Group
80
53
Lend Lease
65
54
Amcor
50
55
TPG Internet
63
56
Bendigo Bank
59
57
Stockland
60
58
Jetstar
42
59
Thiess
61
60
II NET
62
61
Bluescope Steel Limited
56
62
Billabong
75
63
Bank of Queensland
72
64
Reece Australia
-
65
Lindemans
58
66
WorleyParsons
46
67
Skilled
76
68
Pacific National
67
69
San Remo
-
70
CGU
69
71
IOOF Holdings
74
72
John Holland
73
73
Swann
70
74
Oil Search
41
75
The Star
78
76
NRMA
57
77
BT Financial
-
78
Incitec Pivot Limited
-
79
Aurizon
79
80
Challenger
54
81
Dick Smith
83
82
Adelaide Bank
88
83
UGL
68
84
AAPT
-
85
Patrick
84
86
RACV
89
87
ASX
85
88
SGIC
99
89
Sydney Airport
-
90
Monadelphous
66
91
Perpetual
90
92
Masters Home Improvement
-
93
State Insurance
-
94
Transurban
-
95
Platinum
98
96
Chandler Macleod
-
97
CommInsure
-
98
Iluka Resources
94
99
SGIO
100
100
Campbells Wholesale
-