Rating the ranking
By Marco Casanova
Summary
The ranking is based on a monetary valuation of the brands. The three key components in the Interbrand valuations are: analyses of the competitive strength of the brand, the role the brand plays in the purchase decision, and the financial performance of the branded products or services.
About Marco Casanova
Marco Casanova is Founder & Managing Partner of the Branding-Institute since 2002. He serves in various Executive Boards and is consulting as strategic advisor various global large-scale and mid-sized enterprises of multiple industries as well as international organizations, associations and countries and their governmental institutions in brand and reputation guided stakeholder management. He holds a vast global network into various opinion leader circles through his political, economic and scientific activities.