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Fashion Brands Ranked by Digital IQ Score|2013

By: L2 ThinkTank
This study establishes a metric that quantifies digital competence (“Digital IQ”) of fashion brands.
Category:Brand Performance
Region:Global
Ranking Type:positive
 
Name
Digital IQ
()
Last
SyncForce Customer
1
Burberry
142
1
2
Gucci
140
5
4
Kate Spade
137
3
5
Tory Burch
136
4
6
Coach
135
6
7
Marc Jacobs
135
26
9
Calvin Klein
133
21
12
Juicy Couture
130
-
14
Michael Kors
130
16
15
Hugo Boss
129
9
18
BCBG
117
-
19
Kenneth Cole
117
-
22
Cole Haan
115
14
23
Ted Baker
115
24
24
John Varvatos
114
23
25
Lacoste
113
8
26
Thomas Pink
113
39
27
Versace
113
43
29
Valentino
112
38
30
Balenciaga
111
28
32
Chanel
110
17
33
Paul Smith
110
35
35
Lanvin
107
31
37
DKNY
106
22
40
Mulberry
104
41
43
Vince Camuto
103
-
44
Hermes Paris
101
45
46
Belstaff
100
55
47
Jimmy Choo
100
34
48
rag & bone
100
-
51
Theory
99
50
52
Longchamp
98
49
53
Prada
98
47
54
Elie Tahari
97
-
55
L.K. Bennett
97
-
56
Dior
96
33
57
Helmut Lang
96
-
59
Emilio Pucci
90
46
61
Fendi
87
53
62
Missoni
87
59
63
Miu Miu
87
-
64
Sergio Rossi
87
48
65
Moncler
86
-
67
Bally
83
44
68
Jil Sander
79
-
69
La Perla
79
-
70
MaxMara
78
58
71
Tod's
76
54
72
John Lobb
75
-
75
Chloé
69
51
76
Loro Piana
69
-
77
Givenchy
63
62
78
Escada
62
52
80
Céline
55
-
81
Lancel
49
57
82
Derek Lam
46
60
83
Zac Posen
46
63
85
Goyard
36
-