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The Fit For Purpose Index Top 100|2016

By: Radley Yeldar
Index of the world’s best purpose brands shows the power of collaboration.
Category:Brand Performance
Region:EU
Ranking Type:positive
 
Name
Purpose
(%)
Last
SyncForce Customer
1
Unilever
89.3
3
Philips
85.9
6
Pearson
77.8
7
Reckitt
77.3
SyncForce Client
8
Nestlé
75.6
SyncForce Client
9
Pfizer
73.1
10
GSK
71.3
11
Syngenta
70.4
12
BT
70.0
13
AstraZeneca
69.6
16
BASF
69.3
17
Deloitte
68.6
18
Danone
68.3
19
Honda
67.6
20
SAP
67.1
22
Roche
66.6
23
IKEA
66.5
24
SSE
66.4
26
ABInBev
65.7
27
Westpac
65.4
28
Nike
65.2
29
Shire
65.0
30
ING
64.7
31
Lego
63.7
33
PepsiCo
63.5
34
Novartis
63.4
35
Kingfisher
63.3
36
Aviva
63.2
37
Wells Fargo
63.0
38
Hitachi
62.0
40
EY
61.4
41
Heineken
61.0
42
Sanofi
60.8
43
HP
60.5
44
Kering
60.3
45
Microsoft
60.2
47
Bayer
59.9
48
AXA
59.8
49
Intel
58.7
50
CVS Health
58.5
51
Vodafone
58.4
52
Coca-Cola
57.7
53
Rolls-Royce
57.5
54
3M
56.8
55
AkzoNobel
56.5
56
L'Oréal
56.4
57
Barclays
56.2
58
Siemens
56.1
59
Tesco
56.0
61
Airbus
55.8
62
Iberdrola
55.7
63
Cisco
55.5
64
Sky News
55.3
65
Qualcomm
54.8
66
Walgreens
53.9
67
Toyota
53.8
68
BMW
53.6
71
Biogen Idec
53.0
72
Google
52.6
73
MasterCard
52.5
77
Walmart
51.1
78
Shell
49.9
80
Centrica
49.6
81
IBM
49.5
82
BP
49.4
83
Vivendi
49.3
84
HSBC
48.9
85
Telefonica
48.6
86
SAB Miller
48.3
87
Enel
47.9
88
Santander
47.7
89
Inditex
46.7
91
RBC
46.2
92
McDonald's
45.8
93
Experian
45.7
94
Aegon
45.6
95
Facebook
45.1
96
Sony
44.7
97
LVMH
44.5
98
Disney
43.7
99
AT&T
43.4