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Luxury Brands Ranked by Digital IQ Score|2009

By: L2 ThinkTank
This study establishes a metric that quantifies digital competence (“Digital IQ”) for many of the luxury industry’s iconic brands.
Category:Brand Performance
Region:Global
Ranking Type:positive
 
Name
Overall IQ
()
Last
SyncForce Customer
1
Apple
170
2
BMW
167
3
Audi
166
4
Sony
162
5
Porsche
153
8
TAG Heuer
141
9
Clinique
138
11
Gucci
134
12
Ferrari
132
14
Rolex
129
16
Lexus
128
17
Land Rover
127
19
MasterCard
126
20
W Hotels
126
21
Swarovski
124
22
Visa
124
23
Cartier
124
25
Benefit
121
27
Bentley
121
29
Viking
120
30
Sub-Zero
119
32
Tory Burch
119
34
Wolf
117
36
Prada
112
38
Dior
111
39
Bose
111
42
Cadillac
109
43
Lancôme
109
44
Coach
108
45
Chopard
108
46
Christian Dior
108
48
Burberry
107
49
Hublot
104
50
Chanel
102
53
Movado
101
57
Jaguar
100
58
Bosch
99
61
Omega
97
63
Clarins
96
64
Cunard
95
67
Bvlgari
93
68
Piaget
93
69
Thermador
93
70
Gaggenau
89
72
IWC
88
75
Regent
87
78
Maserati
83
87
Lotus
77
92
DeBeers
73
94
Baccarat
70
96
Stila
66
99
Korbel
62
100
Buccellati
60