Fashion Brands Ranked by Digital IQ Score (2011) on rankingthebrands.com

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Fashion Brands Ranked by Digital IQ Score|2011

By: L2 ThinkTank

This study establishes a metric that quantifies digital competence (“Digital IQ”) of fashion brands.

Category:Brand Performance

Region:Global

Ranking Type:positive

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Name

Digital IQ
()

Last

SyncForce Customer

1

144

2

143

3

141

4

141

5

Dolce & Gabbana

136

6

136

7

135

8

134

9

127

10

126

11

118

12

Diane von Furstenberg

117

13

116

14

116

15

113

16

110

17

Alexander McQueen

109

18

109

19

107

20

Yves Saint Laurent

103

21

Ermenegildo Zegna

102

22

101

23

Stuart Weitzman

100

24

Christian Louboutin

99

25

98

26

97

27

Oscar de La Renta

96

28

94

29

92

30

92

31

Roberto Cavalli

92

32

91

33

90

34

89

35

Salvatore Ferragamo

89

36

88

37

88

38

85

39

83

40

82

41

80

42

77

43

Catherine Malandrino

75

44

73

45

62

46

Badgley Mischka

61

47

52

48

46

49

44