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Ranking The Brands top 100
BY CATEGORY
BY INDUSTRY
All Categories (339)
Advertising (5)
Brand Performance (77)
Brand Popularity (69)
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Brand Value (75)
Customer Satisfaction (35)
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Fashion Brands Ranked by Digital IQ Score
|
2015
By:
L2 ThinkTank
This study establishes a metric that quantifies digital competence (“Digital IQ”) of fashion brands.
Category:
Brand Performance
Region:
Global
Ranking Type:
positive
2016
2015
2013
2012
2011
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Name
Digital IQ
()
Last
SyncForce Customer
1
Burberry
141
2
Kate Spade
140
3
Ralph Lauren
138
4
Louis Vuitton
137
5
Tory Burch
137
6
Coach
136
7
Gucci
134
8
Michael Kors
132
9
Calvin Klein
129
10
Hugo Boss
128
11
Jimmy Choo
127
12
Tommy Hilfiger
126
13
Marc Jacobs
124
14
Diane von Furstenberg
123
15
Cole Haan
120
16
Dolce & Gabbana
119
17
Hermes Paris
119
18
Lacoste
118
19
Vineyard Vines
118
20
Bottega Veneta
114
21
Fendi
114
22
Stuart Weitzman
113
23
Tom Ford
113
24
Versace
113
25
Valentino
110
26
Chanel
109
27
Paul Smith
109
28
Belstaff
108
29
Giorgio Armani
108
30
rag & bone
108
31
Balenciaga
107
32
Christian Louboutin
107
33
Prada
106
34
Oscar de La Renta
105
35
Rebecca Minkoff
105
36
Salvatore Ferragamo
104
37
Alexander McQueen
103
38
Alice + Olivia
103
39
Bally
103
40
John Varvatos
103
41
Vince Camuto
103
42
Ermenegildo Zegna
102
43
Stella McCartney
102
44
Alexander Wang
101
45
La Perla
101
46
Moschino
101
47
Saint Laurent
99
48
Tod's
97
49
Roberto Cavalli
96
50
Badgley Mischka
94
51
Theory
94
52
Escada
93
53
Balmain
92
54
Dior
91
55
Lanvin
91
56
Mulberry
91
57
L.K. Bennett
89
58
Missoni
87
59
Tibi
86
60
Vivienne Westwood
85
61
Etro
82
62
Elie Tahari
81
63
Miu Miu
81
64
Sergio Rossi
80
65
Lancel
79
66
Loro Piana
79
67
Kenzo
78
68
Helmut Lang
77
69
MaxMara
75
70
Brunello Cucinelli
74
71
Jil Sander
74
72
Proenza Schouler
74
73
Givenchy
72