Ranking per Brand

Best Global Brands
By Interbrand

2023

99

BrandZ Top 30 Most Valuable Dutch Brands
By Kantar

2023

1

The Most Valuable European Brands
By Brand Finance

2023

71

Best Global Brands
By Interbrand

2022

95

Global Top 100 Brand Corporations
By European Brand Institute - Vienna

2022

73

The Most Valuable European Brands
By Brand Finance

2022

76

Best Global Brands
By Interbrand

2021

89

BrandZ Top 30 Most Valuable Dutch Brands
By Kantar

2021

3

Dutch Brand Top 100
By Circana

2021

4

The Most Valuable European Brands
By Brand Finance

2021

89

Best Global Brands
By Interbrand

2020

88

Dutch Brand Top 100
By Circana

2020

4

Global RepTrak 100
By Reputation Institute

2020

84

Sustainable Brand Index in the Netherlands
By Sustainable Brand Index

2020

77

The World's Most Valuable Brands
By Forbes

2020

83

Top 100 Brand LoveList
By NetBase

2020

72

100-top Most Powerful Brands
By Tenet Partners, CoreBrand

2019

95

Best Global Brands
By Interbrand

2019

88

BrandFinance Dutch Top 50
By Brand Finance

2019

6

Dutch Brand Top 100
By Circana

2019

4

Global CR RepTrak 100
By Reputation Institute

2019

66

Global RepTrak 100
By Reputation Institute

2019

66

Sustainable Brand Index in the Netherlands
By Sustainable Brand Index

2019

86

The World's Most Valuable Brands
By Forbes

2019

83

The World's Top 50 Most Attractive Employers
By Universum

2019

46

Best Global Brands
By Interbrand

2018

87

BrandFinance Dutch Top 50
By Brand Finance

2018

5

Dutch Brand Top 100
By Circana

2018

3

EU5 RepTrak 100
By Reputation Institute

2018

72

Global CR RepTrak 100
By Reputation Institute

2018

79

The World's Most Valuable Brands
By Forbes

2018

82

The World's Top 50 Most Attractive Employers
By Universum

2018

39

Best Global Brands
By Interbrand

2017

85

Dutch Brand Top 100
By Circana

2017

4

Europe's Most Attractive Employers
By Universum

2017

26

Global CR RepTrak 100
By Reputation Institute

2017

54

Global RepTrak 100
By Reputation Institute

2017

59

The World's Most Valuable Brands
By Forbes

2017

78

The World's Top 50 Most Attractive Employers
By Universum

2017

36

US RepTrak 100
By Reputation Institute

2017

21

Best Global Brands
By Interbrand

2016

87

BrandFinance Dutch Top 50
By Brand Finance

2016

7

BrandZ Top 100 Most Valuable Global Brands
By Kantar

2016

97

Change the World
By Fortune

2016

43

Dutch Brand Top 100
By Circana

2016

5

Europe's Most Attractive Employers
By Universum

2016

32

Global CR RepTrak 100
By Reputation Institute

2016

85

Global RepTrak 100
By Reputation Institute

2016

76

The Fit For Purpose Index Top 100
By Radley Yeldar

2016

41

The World's Most Valuable Brands
By Forbes

2016

85

The World's Top 50 Most Attractive Employers
By Universum

2016

37

World's Most Respected Companies
By Barron's

2016

33

Best Global Brands
By Interbrand

2015

89

BrandFinance Dutch Top 50
By Brand Finance

2015

7

Dutch Brand Top 100
By Circana

2015

5

Europe's Most Attractive Employers
By Universum

2015

32

Global RepTrak 100
By Reputation Institute

2015

69

The SB Influencers Top 100
By Salterbaxter MSLGroup

2015

77

The World's Most Valuable Brands
By Forbes

2015

90

The World's Top 50 Most Attractive Employers
By Universum

2015

38

Best Global Brands
By Interbrand

2014

95

Best Global Green Brands
By Interbrand

2014

50

Beverage Brands Ranked by Digital IQ Score
By L2 ThinkTank

2014

9

Global RepTrak 100
By Reputation Institute

2014

71

The World's Most Valuable Brands
By Forbes

2014

83

Top 10 Social Brands
By DVJ Insights

2014

3

Top 30 Best Reputation in the Netherlands
By Reputation Institute

2014

3

Best Dutch Brands
By Best Dutch Brands

2013

-

Best Global Brands
By Interbrand

2013

92

BrandFinance Dutch Top 50
By Brand Finance

2013

7

Dutch Brand Top 100
By Circana

2013

5

Global CR RepTrak 100
By Reputation Institute

2013

56

Marketing's top 100 Advertisers
By Nielsen Media Research

2013

57

The World's Most Valuable Brands
By Forbes

2013

75

The World's Top 50 Most Attractive Employers
By Universum

2013

39

Top 25 Brands with Social Currency
By Vivaldi Partners Group

2013

4

Top 30 Best Reputation in the Netherlands
By Reputation Institute

2013

3

Top Global Meaningful Brands Index
By Havas Media

2013

30

Best Global Brands
By Interbrand

2012

92

BrandFinance Dutch Top 50
By Brand Finance

2012

7

Dutch Brand Top 100
By Circana

2012

5

Global CR RepTrak 100
By Reputation Institute

2012

77

Most Popular brands at Euro football Championship
By Persgroep & Newcom

2012

2

NLBrand 2012 Top 100 Dutch Brands
By MPP Consulting

2012

4

The World's Most Powerful Brands
By Forbes

2012

95

Top 10 Social Brands
By DVJ Insights

2012

3

Best Global Brands
By Interbrand

2011

91

BrandFinance Dutch Top 50
By Brand Finance

2011

2

Dutch Brand Top 100
By Circana

2011

5

Dutch Empathy Monitor
By Ruigrok NetPanel & Fronteer Strategy

2011

53

Top 10 Dutch most successful "Orange" brands
By Bureau Consumenten Onderzoek

2011

2

Top 10 Social Brands
By DVJ Insights

2011

2

Best Global Brands
By Interbrand

2010

93

Dutch Brand Top 100
By Circana

2010

5

Dutch Empathy Monitor
By Ruigrok NetPanel & Fronteer Strategy

2010

32

The Coolest Brands
By Allegro234

2010

10

Top 10 Dutch most successful "Orange" brands
By Bureau Consumenten Onderzoek

2010

1

BrandFinance Dutch Top 50
By Brand Finance

2009

3

Dutch Brand Top 100
By Circana

2009

5

Dutch Top 100 Best Brand Awareness
By Je Zuster

2009

22

EURIB Top 100 of Indispensable Brands
By EURIB

2009

98

Top 10 Dutch most successful "Orange" brands
By Bureau Consumenten Onderzoek

2009

3

Dutch Brand Top 100
By Circana

2008

5

EURIB Top 100 of Indispensable Brands
By EURIB

2008

99

Top 10 brands with the most Hyves fans
By Twistamsterdam

2008

7

Cool Brands, the Guru book
By CoolBrandsHouse

2007

-