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Best Global Brands|2010

Interbrands' annual ranking of the World's Most Valuable Brands. The three key indicators that determine the brand value are: the financial perfomance of the branded products or services, the role of brand in the purchase decision process and the strength of the brand.
Category:Brand Value
Region:Global
Ranking Type:positive

 
Name
Brand Value
($m)
Last
SyncForce Customer
1
70,452
1
2
64,727
2
3
60,895
3
4
43,557
7
6
33,578
6
7
32,015
9
8
29,495
5
9
28,731
10
10
26,867
11
11
26,192
8
12
25,179
12
13
23,298
13
14
23,219
14
15
22,322
15
16
21,860
16
17
21,143
20
18
19,961
17
19
19,491
19
20
18,506
18
21
16,136
21
22
14,881
24
23
14,061
23
25
13,706
26
26
12,756
27
27
12,753
25
28
12,487
28
29
12,314
37
30
12,252
30
31
11,826
31
32
11,561
32
33
11,485
33
34
11,356
29
35
11,041
34
36
9,665
43
37
9,372
38
38
8,990
39
40
8,887
36
41
8,880
35
42
8,696
42
43
8,453
46
44
8,346
41
45
7,981
44
46
7,534
48
47
7,481
45
48
7,468
50
49
7,315
47
50
7,195
49
54
6,762
63
55
6,719
54
56
6,694
53
57
6,548
58
SyncForce Client
58
6,363
60
59
6,109
56
61
5,777
-
62
5,495
62
63
5,461
65
64
5,072
67
65
5,033
69
66
4,958
64
67
4,904
81
68
4,846
-
69
4,782
70
70
4,704
66
71
4,536
71
72
4,404
74
73
4,351
75
74
4,218
-
76
4,127
76
77
4,052
77
78
4,036
-
80
4,010
-
81
4,003
92
82
3,998
94
83
3,973
79
84
3,961
78
85
3,847
-
86
3,812
72
87
3,734
86
88
3,626
95
89
3,624
84
90
3,586
-
91
3,562
88
92
3,557
-
93
3,516
-
94
3,496
-
96
3,403
91
97
3,339
90
99
3,241
100
100
3,110
98