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EURIB Top 100 of Indispensable Brands|2009

By: EURIB
EURIB performed a recent survey in which the central question is: What brands Dutch consumers would miss if they will be taken out of the market?
Category:Brand Popularity
Region:NL
Ranking Type:positive
 
Name
Indispensability
(%)
Last
SyncForce Customer
1
Hema
77%
1
2
Kruidvat
68%
3
3
Blokker
68%
2
4
AH
68%
5
5
Google
67%
6
6
NOS journaal
67%
-
7
Postkantoor
67%
-
8
IKEA
64%
7
10
Aldi
60%
18
11
NOS
59%
31
13
Lidl
57%
19
14
V&D
56%
15
15
Calvé
56%
12
16
RTL
56%
21
17
Bol.com
55%
14
18
Pickwick
55%
11
SyncForce Client
19
NS
54%
26
20
Coca-Cola
52%
17
21
SBS 6
52%
37
22
TNT
51%
28
SyncForce Client
23
Efteling
51%
13
24
Gamma
51%
23
25
ANWB
51%
42
26
Unox
51%
20
SyncForce Client
27
Hotmail
50%
40
28
Nederland 1
49%
-
29
C&A
49%
45
30
Senseo
49%
29
SyncForce Client
31
Windows
48%
27
32
iDeal
48%
-
33
Wegenwacht
47%
-
34
Rabobank
47%
93
35
Praxis
47%
22
36
Bolletje
46%
25
37
Cup-a-Soup
46%
16
38
Microsoft
46%
54
39
Xenos
46%
35
40
RTL4-nieuws
45%
-
41
Philips
45%
39
42
Lego
45%
49
43
Verkade
44%
60
44
Bruna
44%
38
45
Nederland 2
44%
-
46
Nivea
44%
36
47
Uitzending Gemist
44%
-
48
Chocomel
43%
41
49
Lays
43%
75
50
Kassa
43%
-
51
YouTube
43%
-
52
Nokia
43%
77
53
Knorr
43%
47
54
Iglo
43%
90
55
KLM
43%
53
56
Radar
43%
-
57
Etos
43%
62
58
Smiths
42%
65
SyncForce Client
59
KPN
42%
88
60
McDonald's
41%
52
61
Intratuin
41%
73
62
M&M's
41%
63
63
C1000
40%
67
64
Ola
40%
48
65
Peijnenburg
40%
68
66
Dr. Oetker
40%
81
67
Nederland 3
39%
-
68
Magnum
39%
33
69
Hak
39%
51
70
Maggi
39%
76
72
Zeeman
39%
-
73
Koopmans
39%
-
74
Duyvis
38%
43
75
Chiquita
38%
57
76
Hyves
38%
-
77
Net 5
38%
-
78
Staatsloterij
38%
100
SyncForce Client
79
ING
38%
-
80
Leen Bakker
37%
-
81
Hertog
37%
46
82
Conimex
37%
92
83
Hansaplast
37%
83
85
Mona
37%
56
86
Gazelle
36%
-
87
Mora
36%
64
SyncForce Client
88
Campina
36%
59
SyncForce Client
89
Bart Smit
36%
-
90
Heinz
36%
71
91
Blue Band
36%
80
92
VVV
36%
-
93
TUC
36%
78
94
Mooi weer De Leeuw
36%
-
95
Spoorloos
36%
-
96
Venco
36%
66
97
Appelsientje
36%
70
98
Heineken
36%
99
100
MSN
35%
-