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Best Global Brands|2014

Interbrands' annual ranking of the World's Most Valuable Brands. The three key indicators that determine the brand value are: the financial perfomance of the branded products or services, the role of brand in the purchase decision process and the strength of the brand.
Category:Brand Value
Region:Global
Ranking Type:positive

 
Name
Brand Value
($m)
Last
SyncForce Customer
1
118,863
1
2
107,439
2
3
81,563
3
4
72,244
4
5
61,154
5
7
45,462
8
8
42,392
10
9
42,254
7
10
34,338
11
11
34,214
12
12
34,153
9
13
32,223
14
14
30,936
13
15
29,478
19
16
25,980
18
17
23,758
15
18
22,845
16
19
22,552
17
20
21,673
20
21
21,083
21
22
19,875
24
24
19,119
22
25
17,340
25
26
15,885
26
27
14,470
27
28
14,358
28
29
14,349
52
30
14,078
29
31
13,716
34
32
13,442
30
33
13,142
32
34
13,024
31
35
12,456
33
36
12,126
36
37
11,702
35
38
11,406
37
39
10,876
42
40
10,409
43
41
10,385
38
42
10,264
40
43
10,162
39
44
9,882
41
45
9,831
51
46
8,977
54
47
8,758
44
48
8,737
48
49
8,672
45
50
8,215
50
51
8,205
49
52
8,133
46
53
8,120
59
54
8,000
56
SyncForce Client
55
7,702
63
56
7,623
65
58
7,449
60
59
7,378
55
60
7,171
64
61
6,812
58
62
6,641
62
64
6,303
68
65
6,288
73
66
6,177
76
69
5,998
74
70
5,799
72
71
5,936
75
72
5,646
69
73
5,594
77
74
5,396
83
75
5,382
84
76
5,382
91
77
5,333
79
80
5,102
78
81
5,084
-
82
5,036
89
83
4,979
88
84
4,935
85
85
4,884
86
88
4,758
97
89
4,643
90
90
4,609
95
91
4,473
-
92
4,414
-
93
4,387
93
94
4,313
-
95
4,221
92
96
4,196
94
97
4,143
-
98
4,138
57
99
4,122
100
100
4,103
67