Rating the ranking
By Dr. Markus Renner
Summary
Fast Company’s “World’s Most Innovative Companies” is a useful ranking to “discover” and learn about innovative stars of the future. But caution is necessary: The companies listed are nothing more than a subjective recommendation of Fast Company’s editorial staff – and they do not provide any reference on how exactly they got there. The methodology and the fact that comparisons and developments over time are not possible are significant disadvantages for interested readers.
About Dr. Markus Renner
Dr. Markus Renner is Co-Owner and Managing Partner of Branding-Institute AG in Basel since 2008, consulting multinational corporations and organizations as strategic advisor and innovator in the fields of strategic communications, brand and reputation management.