Home > Brand Rankings > Industry

The Top 50 Money Losers|2009

By: Fortune 500 magazine
Category:Brand Performance
Region:Global
Ranking Type:negative
 
Name
LOSS
($ millions)
Last
SyncForce Customer
1
Fannie Mae
58,707.0
2
RBS
43,166.9
SyncForce Client
3
General Motors
30,860.0
4
Citibank
27,684.0
5
UBS
19,301.4
6
ConocoPhillips
16,998.0
7
Ford
14,672.0
8
HBOS
13,750.8
9
Time Warner
13,402.0
10
PEMEX
10,055.6
11
Delta Air Lines
8,922.0
13
Hitachi
7,837.2
14
Alcatel-Lucent
7,633.1
15
Credit Suisse
7,594.1
17
LyondellBasell
7,321.0
18
Flex
6,086.1
20
Deutsche Bank
5,613.2
22
Dexia
4,868.2
23
Macy's
4,803.0
24
Coca-Cola
4,394.0
25
Toyota
4,349.3
26
Motorola
4,244.0
27
KfW Bankengruppe
3,889.0
28
CPC
3,823.8
29
Panasonic
3,772.2
31
KBC
3,635.8
32
Allianz
3,577.2
33
Toshiba
3,419.8
34
TIAA
3,344.9
36
NEC
2,952.8
38
Rite Aid
2,915.4
39
Supervalu
2,855.0
41
Sprint
2,796.0
42
Kepco
2,688.7
43
Mitsubishi
2,557.7
44
Nippon Oil
2,504.6
45
Deutsche Post
2,470.7
46
Nissan
2,326.4
47
Eli Lilly
2,071.9
48
AMR
2,071.0
49
DZ Bank
1,771.1
50
CFE
1,750.5