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Personal Care | China by Digital IQ Score|2014

By: L2 ThinkTank
This study quantifies the digital performance in China of global and local brands across six key Personal Care categories: bath and shower, mens grooming, oral care, hair care, tissue and hygiene and deodorant.
Category:Social Media
Region:CN
Ranking Type:positive
 
Name
Digital IQ
(score)
Last
SyncForce Customer
1
Olay
157
2
L'Oréal
146
3
Rejoice
141
4
Whisper
139
5
Pantene
134
6
Sassoon
132
7
Pampers
129
8
Nivea
127
9
Gillette
126
10
Clear
116
12
MamyPoko
113
13
Oral-B
113
14
Crest
112
15
Dove
109
17
Safeguard
109
18
Huggies
107
19
Ladycare
107
20
Lynx
107
22
gf china
100
23
Longliqi
97
25
Lux
94
26
L'Oréal Professionel
91
27
Syoss
89
28
La Fang
86
29
Rexona
86
30
Colgate
85
32
Kotex
82
33
Camay
80
34
Decolor
80
36
Fuyanjie
75
37
Hygienix
75
38
Sensodyne
74
39
Vinda
74
40
Slek
73
41
Zhong Hua
73
42
Systema
72
43
Blue Moon
71
44
Saky
71