Sportswear Brands Digital IQ Score (2012) on rankingthebrands.com

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Sportswear Brands Digital IQ Score|2012

By: L2 ThinkTank

This study establishes a metric that quantifies digital competence (“Digital IQ”) of sportswear brands.

Category:Brand Performance

Region:Global

Ranking Type:positive

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Name

Digital IQ
()

Last

SyncForce Customer

1

148

2

142

3

130

4

128

5

123

6

122

7

120

8

118

9

116

10

115

11

110

12

110

13

110

14

109

15

108

16

107

17

Columbia Sportswear

106

18

103

19

100

20

99

21

96

22

93

23

93

24

Sperry Top-Sider

93

25

91

26

90

27

89

28

88

29

88

30

Mountain Hardwear

83

31

81

32

79

33

77

34

75

35

74

36

70

37

64

38

60

39

Vibram FiveFingers

60

40

57

41

55

42

54