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Best Product Brands Germany|2014

By: Das Deutsche Markenranking
Annual German brand ranking executed by Das Deutsche Markenranking. The publication sets out the strongest product brands and corporate brands in Germany.
Category:Brand Performance
Region:DE
Ranking Type:positive
 
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SyncForce Customer

Rating the ranking

By Tobias Bielenstein

Summary

While limited in its relevance as the Best Brands Ranking only covers Germany (and this year for the first time the “guest country” China) we think it is worth taking a closer look on this ranking because its methodology is quite interesting.
Read the full rating report...

About Tobias Bielenstein

Tobias Bielenstein is Co-Owner and Managing Partner of Branding-Institute AG since 2014, being a partner at Branding-Institute since 2009. He is consulting global large-scale and mid-sized corporations as well as international organizations and associations in the fields of strategic communications, brand & reputation management and integrated CSR.