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BrandZ Top 100 Most Valuable Global Brands|2018

By: Kantar
Kantar's brand valuation analyses provide strong evidence of the importance of branding for business leaders. Brand is about reputation. A brand generates trust for a company, for its products, and for its services. The brands mentioned in the BrandZ top 100 list are the world's most trusted brands.
Category:Brand Value
Region:Global
Ranking Type:positive