Ranking per Brand

Best Global Brands
By Interbrand

2023

55

BrandZ Top 100 Most Valuable Global Brands
By Kantar

2023

100

Best Global Brands
By Interbrand

2022

52

Best Global Brands
By Interbrand

2021

44

BrandZ Top 100 Most Valuable Global Brands
By Kantar

2021

95

Best Global Brands
By Interbrand

2020

34

Best Global Websites
By Byte Level Research

2020

24

BrandZ Top 100 Most Valuable Global Brands
By Kantar

2020

70

BrandZ Top 100 Most Valuable US Brands
By Kantar

2020

44

The World's Most Valuable Brands
By Forbes

2020

62

Best Global Brands
By Interbrand

2019

34

BrandZ Top 100 Most Valuable Global Brands
By Kantar

2019

79

BrandZ Top 100 Most Valuable US Brands
By Kantar

2019

42

Dutch Brand Top 100
By Circana

2019

98

The World's Most Valuable Brands
By Forbes

2019

65

Best Global Brands
By Interbrand

2018

31

Best Global Websites
By Byte Level Research

2018

16

BrandZ Top 100 Most Valuable Global Brands
By Kantar

2018

64

BrandZ Top 100 Most Valuable US Brands
By Kantar

2018

30

Dutch Brand Top 100
By Circana

2018

88

The World's Most Valuable Brands
By Forbes

2018

57

Top 100 Brands for Millennials
By Moosylvania

2018

90

Best Global Brands
By Interbrand

2017

28

Best Global Websites
By Byte Level Research

2017

8

BrandZ Top 100 Most Valuable Global Brands
By Kantar

2017

42

Dutch Brand Top 100
By Circana

2017

76

The World's Most Valuable Brands
By Forbes

2017

48

Best Global Brands
By Interbrand

2016

28

Best Global Websites
By Byte Level Research

2016

8

Brand Finance US Top 100
By Brand Finance

2016

83

BrandZ Top 100 Most Valuable Global Brands
By Kantar

2016

37

Dutch Brand of the Year
By EFMI Business School - GfK Panel Services - FNLI

2016

4

Dutch Brand Top 100
By Circana

2016

78

The Authentic 100 Index
By Cohn & Wolf

2016

40

The World's Most Valuable Brands
By Forbes

2016

50

Best Global Brands
By Interbrand

2015

28

Brand Finance US Top 100
By Brand Finance

2015

81

BrandZ Top 100 Most Valuable Global Brands
By Kantar

2015

37

Dutch Brand of the Year
By EFMI Business School - GfK Panel Services - FNLI

2015

3

Dutch Brand Top 100
By Circana

2015

79

The World's Most Valuable Brands
By Forbes

2015

49

Best Global Brands
By Interbrand

2014

30

Brand Finance US Top 100
By Brand Finance

2014

88

BrandZ Top 100 Most Valuable Global Brands
By Kantar

2014

39

Dutch Brand of the Year
By EFMI Business School - GfK Panel Services - FNLI

2014

10

Personal Care | China by Digital IQ Score
By L2 ThinkTank

2014

7

The World's Most Valuable Brands
By Forbes

2014

50

Best Global Brands
By Interbrand

2013

29

BrandZ Top 100 Most Valuable Global Brands
By Kantar

2013

32

Dutch Brand Top 100
By Circana

2013

62

Personal Care Digital IQ Score
By L2 ThinkTank

2013

7

The World's Most Valuable Brands
By Forbes

2013

51

Best Global Brands
By Interbrand

2012

34

BrandZ Top 100 Most Valuable Global Brands
By Kantar

2012

35

Checkout Top 100 Brands
By Nielsen Company

2012

11

Dutch Brand of the Year
By EFMI Business School - GfK Panel Services - FNLI

2012

7

Dutch Brand Top 100
By Circana

2012

50

Official Top Consumer Superbrands
By The Centre for Brand Analysis

2012

50

The World's Most Powerful Brands
By Forbes

2012

36

US Brand Top 100 Brands of United States
By MPP Consulting

2012

15

BrandZ Top 100 Most Valuable Global Brands
By Kantar

2011

34

Checkout Top 100 Brands
By Nielsen Company

2011

14

Dutch Brand Top 100
By Circana

2011

50

Official Top Consumer Superbrands
By The Centre for Brand Analysis

2011

62

Social Brands Top 100
By Headstream

2011

11

US Brand Top 100 Brands of United States
By MPP Consulting

2011

20

BrandZ Top 100 Most Valuable Global Brands
By Kantar

2010

33

Dutch Brand Top 100
By Circana

2010

43

Official Top Consumer Superbrands
By The Centre for Brand Analysis

2010

77

US Brand Top 100 Brands of United States
By MPP Consulting

2010

29

BrandZ Top 100 Most Valuable Global Brands
By Kantar

2009

31

Dutch Brand of the Year
By EFMI Business School - GfK Panel Services - FNLI

2009

10

Dutch Brand Top 100
By Circana

2009

47

Dutch Brand Top 100
By Circana

2008

57