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Luxury Brands Ranked by Digital IQ Score|2010

By: L2 ThinkTank
This study establishes a metric that quantifies digital competence (“Digital IQ”) for many of the luxury industry’s iconic brands.
Category:Brand Performance
Region:Global
Ranking Type:positive
 
Name
Overall IQ
()
Last
SyncForce Customer
1
Coach
171
44
4
Gucci
166
11
5
Hugo Boss
157
-
6
Burberry
153
48
9
Swarovski
139
21
10
Tiffany & Co
138
13
11
Chanel
134
50
14
Tory Burch
133
32
15
Calvin Klein
132
-
16
Michael Kors
132
-
17
Hermes Paris
126
24
18
Jimmy Choo
126
-
19
Paul Smith
120
-
21
Marc Jacobs
119
71
23
John Varvatos
117
-
24
TAG Heuer
116
8
25
Longines
114
-
26
Hublot
113
49
28
Cole Haan
107
-
29
Longchamp
106
-
30
Prada
106
36
31
DKNY
105
-
32
Fendi
105
-
33
Theory
105
-
34
Montblanc
104
-
35
Bvlgari
102
67
36
Valentino
101
-
37
Omega
100
61
38
Dior
97
38
40
Piaget
92
68
43
David Yurman
90
88
45
Cartier
89
23
46
Raymond Weil
89
-
47
Versace
88
-
48
Rolex
87
14
49
Movado
85
53
51
Balenciaga
81
-
52
Chloé
79
-
55
IWC
75
72
56
Bally
74
-
57
Fabergé
74
-
61
Zac Posen
69
-
62
Tod's
67
-
63
DeBeers
63
92
64
Chopard
61
45
66
Baccarat
56
94
70
Graff
35
-
71
Bulova
32
-
72
Buccellati
21
100
73
-
74
-
75
-
76
-
77
-
78
-
79
-
80
-
81
-
82
-
83
-
84
-
85
-
86
-
87
-
88
-
89
-
90
-
91
-
92
-
93
-
94
-
95
-
96
-
97
-
98
-
99
-
100
-