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Best Global Green Brands|2014

By: Interbrand
Interbrand decided to measure leading brands' green efforts (environmental sustainability performance) because of potential misalignment between brand performance and perception and to acknowledge that brands excelling in this area receive credit for their initiatives. The result; a top 50 Best Global Green Brands ranking.
Category:Brand Sustainability
Region:Global
Ranking Type:positive
 
Name
Last
SyncForce Customer
1
Ford
2
2
Toyota
1
3
Honda
3
4
Nissan
5
6
Nokia
9
7
Sony
11
8
Adidas
15
9
Danone
8
10
Dell EMC
10
11
Samsung
16
13
BMW
13
14
Philips
23
15
Intel
21
17
HP
12
18
Nestlé
14
SyncForce Client
19
IKEA
33
20
Coca-Cola
19
21
Apple
22
22
L'Oréal
20
25
IBM
27
26
Canon
30
27
Xerox
29
28
UPS
32
29
Nike
31
30
Pepsi
26
31
Siemens
18
32
Chevrolet
-
33
Cisco
28
34
ZARA
48
35
KIA
37
36
3M
24
37
Starbucks
36
38
Kellogg's
38
39
H&M
42
40
Hyundai
34
41
Microsoft
35
42
AVON
41
44
Santander
46
45
AXA
44
47
Shell
40
48
Colgate
50
49
Disney
-
50
Heineken
-

Rating the ranking

By Tobias Bielenstein

Summary

The idea to set up a global ranking of green brands is a good one. Actually, it is a really good one because all other rankings in the sustainability field consider companies only and it would be really interesting to see if sustainability performance and perception of brands converge in terms of sustainability and match this with economical performance. Well – it would have been really interesting to have such a ranking…
Read the full rating report...

About Tobias Bielenstein

Tobias Bielenstein is Co-Owner and Managing Partner of Branding-Institute AG since 2014, being a partner at Branding-Institute since 2009. He is consulting global large-scale and mid-sized corporations as well as international organizations and associations in the fields of strategic communications, brand & reputation management and integrated CSR.