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The 50 Smartest Companies|2015

By: MIT Technology Review
Annual ranking published by MIT Technology Review. To be selected in this list, companies must have innovative technology and a business model that is both practical and ambitious. The companies in the list have been selected by editors of MIT Technology Reviews.
Category:Brand Performance
Region:Global
Ranking Type:positive
 
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SyncForce Customer

Rating the ranking

By Dr. Markus Renner

Summary

MIT Technology Review’s “50 Smartest Companies” is a partially useful ranking to learn about allegedly innovative companies and to identify trends over time. However, caution is necessary: The companies listed are nothing more than a subjective evaluation of a non-representative small group: MIT Technology Review’s editorial staff.
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About Dr. Markus Renner

Dr. Markus Renner is Co-Owner and Managing Partner of Branding-Institute AG in Basel since 2008, consulting multinational corporations and organizations as strategic advisor and innovator in the fields of strategic communications, brand and reputation management.