Rating the ranking
                By Dr. Markus Renner
                
                
                    
Summary
                    “The Most and Least Respected Corporate Brands” is a mere marketing tool intended to catch budget owners’ attention for CoreBrand’s services.
                
                
                
                    About Dr. Markus Renner
                    
                    Dr. Markus Renner is Co-Owner and Managing Partner of Branding-Institute AG in Basel since 2008, consulting multinational corporations and organizations as strategic advisor and innovator in the fields of strategic communications, brand and reputation management.