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The Reputations of the Most Visible Companies|2015

By: Harris Interactive
More than 17,000 members of the American general public were first asked to identify the 60 most visible companies and then surveyed to rate these companies based on their reputation on 20 different attributes that comprise the RQ instrument.
Category:Brand Popularity
Region:USA
Ranking Type:positive
 
Name
Reputaton Quotient
(RQ)
Last
SyncForce Customer
2
Amazon
83.72
3
Samsung
81.98
4
Costco
81.69
7
L.L. Bean
80.78
9
Apple
80.69
10
Google
80.44
12
Disney
80.04
13
Sony
79.93
14
CVS Health
79.83
15
Microsoft
79.74
16
Lowe's
79.48
17
Kellogg's
79.25
18
Chick-fil-A
78.96
19
Boeing
78.93
20
Intel
78.54
22
USAA
78.22
23
LG
78.20
25
Nike
77.88
26
Unilever
77.80
28
General Mills
76.88
29
Honda
76.80
30
Nestlé
76.45
SyncForce Client
31
Starbucks
76.32
32
Kroger
76.29
33
Wendy's
75.94
36
PepsiCo
75.59
37
FedEx
75.53
39
Meijer
75.37
40
IBM
75.32
41
HP
75.26
42
Kohl's
75.17
43
eBay
75.14
44
Aldi
74.78
47
Nordstrom
74.46
48
Ford
74.32
49
Toyota
74.01
50
Progressive
73.79
51
State Farm
73.61
52
Macy's
73.16
53
DuPont
73.09
54
Walgreens
72.80
56
Yum! Brands
72.60
58
Hobby Lobby
72.51
59
Best Buy
72.28
60
Dell EMC
72.13
61
JCPenney
71.61
62
Allstate
71.03
63
Target
70.99
64
Hyundai
70.97
66
Verizon
69.74
69
USPS
69.49
70
Shell
68.92
71
McDonald's
67.77
72
Sprint
67.66
73
Altria
67.55
74
Wells Fargo
67.55
75
T-Mobile
67.54
76
AT&T
67.26
77
Facebook
67.17
78
Chevron
67.09
80
Burger King
66.23
82
ExxonMobil
65.43
83
DirecTV
65.27
84
Walmart
65.05
85
Time Warner
64.93
89
Citigroup
62.19
90
BP
62.01
93
ComCast
60.04
96
Halliburton
59.63
97
Monsanto
59.18
98
Dish Network
58.07
99
AIG
55.23
100
Goldman Sachs
55.07