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Ranking The Brands top 100
BY CATEGORY
BY INDUSTRY
All Categories (339)
Advertising (5)
Brand Performance (77)
Brand Popularity (69)
Brand Sustainability (17)
Brand Value (75)
Customer Satisfaction (35)
Human Resources (19)
Social Media (42)
Advertisement
Engagement Scores for the World's Top 100 Brands
|
2009
By:
Wetpaint and Altimeter
The study gives each of Interbrand Top 100 brands a score based on their engagement across more than ten social media channels, including blogs, Facebook, Twitter, wikis, and discussion forums. The highest score went to Starbucks.
Category:
Social Media
Region:
Global
Ranking Type:
positive
2009
Download Report
Logo
Name
Score
(points)
Last
SyncForce Customer
1
Starbucks
127
2
Dell EMC
123
3
eBay
115
4
Google
105
5
Microsoft
103
6
Thomson Reuters
101
7
Nike
100
8
Amazon
88
9
SAP
86
10
Intel
85
11
Yahoo!
85
12
BlackBerry
85
13
Accenture
76
14
Oracle
73
15
Cisco
72
16
Pepsi
71
17
MTV
66
18
Sony
63
19
Disney
58
20
Adidas
56
21
Toyota
54
22
Ferrari
53
23
H&M
53
24
HP
50
25
Nokia
50
26
Samsung
49
27
Honda
47
28
General Electric
46
29
IBM
46
30
Nescafé
46
31
Gucci
44
32
Xerox
44
33
Apple
43
34
Ford
41
35
Lexus
41
36
Philips
39
37
Colgate-Palmolive Company
38
38
Marriott International
38
39
Nintendo
37
40
Panasonic
37
41
Harley-Davidson
34
42
Kentucky Fried Chicken
32
43
Visa
32
44
Audi
29
45
Hyundai
29
46
ING
29
47
Pizza Hut
29
48
American Express
27
49
AVON
27
50
Siemens
27
51
Coca-Cola
27
52
FedEx
27
53
Motorola
24
54
Prada
24
55
GAP
23
56
Nestlé
23
57
Caterpillar
22
58
IKEA
22
59
Rolex
21
60
Budweiser
20
61
VW (Volkswagen)
19
62
UBS
18
63
UPS
18
64
BMW
17
65
Canon
17
66
J.P. Morgan
17
67
Shell
17
68
Smirnoff
17
69
BP
16
70
Hermes Paris
16
71
HSBC
16
72
Johnson and Johnson
16
73
L'Oréal
16
74
Tiffany & Co
16
75
Chanel
14
76
Merrill Lynch
14
77
McDonald's
12
78
Cartier
11
79
Heinz
11
80
Giorgio Armani
10
81
Louis Vuitton
10
82
Moët et Chandon
10
83
Porsche
10
84
Morgan Stanley
9
85
Kleenex
8
86
Nivea
8
87
Gillette
7
88
Marlboro
7
89
ZARA
7
90
Citibank
6
91
Goldman Sachs
6
92
Kellogg's
6
93
Danone
5
94
Duracell
5
95
AXA
4
96
Hennessy
4
97
Mercedes-Benz
4
98
Wrigley
3
99
AIG
1
100
Allianz
1