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Personal Care Digital IQ Score|2013

By: L2 ThinkTank
This study establishes a metric that quantifies digital competence (“Digital IQ”) of Personal Care brands.
Category:Brand Performance
Region:Global
Ranking Type:positive
 
Name
Digital IQ Score
()
Last
SyncForce Customer
1
Gillette
147
2
Dove
142
4
Huggies
136
5
Colgate
135
6
Olay
131
7
Pampers
131
8
Oral-B
130
9
Secret
128
10
Neutrogena
125
11
Old Spice
121
12
Crest
120
13
Pull-Ups
119
14
Method
115
15
Tampax
115
16
Axe
114
18
U by Kotex
113
19
Nivea
111
20
Puffs
111
21
Aveeno
110
22
Eucerin
109
23
Always
106
25
Kleenex
100
26
Qtips
100
27
Listerine
99
28
Degree
96
31
Scope
92
32
Suave
92
33
Veet
91
SyncForce Client
34
Rembrandt
90
35
Jergens
86
36
Schick
85
37
Aquafresh
81
39
Edge
81
40
G.U.M.
78
41
Sensodyne
78
42
Vaseline
77
43
Dial
76
44
Caress
75
46
Kotex
75
47
St. Ives
73
48
Gold Bond
71
49
Softsoap
71
50
Playtex
70
53
BIC
66
54
Nair
66
55
Curél
65
56
Lever2000
65
57
Barbasol
63
59
Zest
60
60
ACT
57
61
Tone
57
62
Stayfree
55
63
Lubriderm
52
65
SpinBrush
45
66
Brut
44
67
Mitchum
44
68
Dry Idea
42
69
Arrid
40
70
REACH
40
71
Coast
35
72
Ivory
33
74
Sure
32