The Top 50 Money Losers (2009) on rankingthebrands.com

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The Top 50 Money Losers|2009

By: Fortune 500 magazine

Category:Brand Performance

Region:Global

Ranking Type:negative

Logo

Name

LOSS
($ millions)

Last

SyncForce Customer

1

58,707.0

2

43,166.9

SyncForce Client

3

30,860.0

4

27,684.0

5

19,301.4

6

16,998.0

7

14,672.0

8

HBOS

13,750.8

9

13,402.0

10

10,055.6

11

Delta Air Lines

8,922.0

12

Hypo Real Estate Holding

7,993.2

13

7,837.2

14

7,633.1

15

7,594.1

16

Bayerische Landesbank

7,441.4

17

7,321.0

18

6,086.1

19

Mizuho Financial Group

5,861.1

20

5,613.2

21

United Continental Holdings

5,348.0

22

4,868.2

23

4,803.0

24

4,394.0

25

4,349.3

26

4,244.0

27

KfW Bankengruppe

3,889.0

28

CPC

3,823.8

29

3,772.2

30

Sumitomo Mitsui Financial Group

3,717.4

31

3,635.8

32

3,577.2

33

3,419.8

34

3,344.9

35

Landesbank Baden-Württemberg

2,972.7

36

2,952.8

37

Groupe Caisse d'Epargne

2,949.3

38

2,915.4

39

2,855.0

40

U.S. Postal Service

2,806.0

41

2,796.0

42

2,688.7

43

2,557.7

44

2,504.6

45

2,470.7

46

2,326.4

47

2,071.9

48

AMR

2,071.0

49

1,771.1

50

1,750.5