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Sportswear Brands Digital IQ Score|2015

By: L2 ThinkTank
This study establishes a metric that quantifies digital competence (“Digital IQ”) of sportswear brands.
Category:Brand Performance
Region:Global
Ranking Type:positive
 
Name
Digital IQ
()
Last
SyncForce Customer
1
Nike
149
1
3
Adidas
145
4
4
L.L. Bean
143
8
5
Vans
139
15
6
REI
138
3
9
Lululemon
123
9
10
Patagonia
122
11
11
Timberland
119
14
12
Reebok
118
13
13
Converse
117
18
14
Puma
117
6
15
Burton
116
30
17
Quiksilver
114
12
18
Brooks
113
29
19
Oakley
112
22
20
Hurley
111
26
21
Saucony
110
19
22
Athleta
109
25
23
Eddie Bauer
109
16
24
Volcom
108
31
27
TEVA
104
23
28
Reef
103
40
29
Skechers
102
32
30
Carhartt
101
-
31
Lacoste
100
27
33
Speedo
98
28
34
Asics
97
39
36
Arc'teryx
94
35
37
Keen
92
44
38
Lucy
92
43
39
Billabong
91
37
40
Napapijri
89
51
41
Merrell
88
34
42
TYR Swimwear
87
47
43
Nautica
84
38
45
Mizuno
83
36
46
Rockport
81
45
47
Marmot
80
50
48
Champion
76
46
49
Helly Hansen
75
48
50
Moncler
72
-
51
Fila
71
56
52
Russell
71
49
53
Canada Goose
69
-
54
Danskin
68
52
55
Skins
67
55
57
IZOD
57
-
58
K-Swiss
56
53
59
Umbro
55
57