Brand Finance Australian Top 100 (2016) on rankingthebrands.com

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Brand Finance Australian Top 100|2016

By: Brand Finance

The purpose of this ranking is to identify the most valuable and hardest working Australian brand portfolios. It is also to estimate the value of those portfolios that can be attributed to corporate brands in Australia.

Category:Brand Value

Region:AUS

Ranking Type:positive

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Name

Last

SyncForce Customer

1

2

2

1

3

4

4

Commonwealth Bank of Australia

3

5

7

6

National Australia Bank

8

7

5

8

6

9

10

10

9

11

11

12

Suncorp Banking

12

13

15

14

14

15

St. George Bank

13

16

Woodside Petroleum

21

17

16

18

18

19

17

20

25

21

29

22

22

23

24

24

33

25

Toll Holdings Ltd

28

26

27

27

19

28

Virgin Australia

-

29

26

30

77

31

-

32

36

33

35

34

Fortescue Metals Group

52

35

46

36

43

37

38

38

54

39

44

40

37

41

40

42

45

43

39

44

30

45

Equator Re

-

46

42

47

34

48

Colonial First State

41

49

48

50

Reece Australia

64

51

47

52

58

53

49

54

53

55

55

56

50

57

60

58

Bank of Queensland

63

59

62

60

57

61

-

62

74

63

56

64

59

65

65

66

-

67

Bluescope Steel Limited

61

68

79

69

Incitec Pivot Limited

78

70

87

71

67

72

-

73

Pacific National

68

74

72

75

76

76

70

77

66

78

73

79

Victoria Bitter

23

80

69

81

Nine Entertainment

32

82

Equity Red Star

-

83

94

84

75

85

80

86

85

87

81

88

89

89

83

90

82

91

86

92

Masters Home Improvement

92

93

71

94

Chandler Macleod

96

95

97

96

-

97

88

98

Buzz

-

99

90

100

-