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Fashion Brands Ranked by Digital IQ Score|2016

By: L2 ThinkTank
This study establishes a metric that quantifies digital competence (“Digital IQ”) of fashion brands.
Category:Brand Performance
Region:Global
Ranking Type:positive
 
Name
Digital IQ
()
Last
SyncForce Customer
1
Gucci
145
7
2
Burberry
142
1
3
Coach
139
6
5
Tory Burch
138
5
6
Kate Spade
137
2
10
Cole Haan
124
15
12
Calvin Klein
120
9
14
Hugo Boss
119
10
15
Chanel
119
26
16
Dior
116
54
17
Tom Ford
115
23
18
Jimmy Choo
114
11
20
rag & bone
113
30
21
Lacoste
112
18
22
Tod's
112
48
24
Fendi
108
21
27
Marc Jacobs
107
13
28
Hermes Paris
105
17
30
Saint Laurent
105
47
31
Prada
104
33
32
Valentino
104
25
34
Balenciaga
100
31
35
Versace
100
24
39
Phillip Lim
97
-
40
Chloé
96
-
41
Sandro
96
-
42
Balmain
94
53
43
Canada Goose
94
-
45
Theory
94
51
46
Bally
93
39
47
Belstaff
93
28
48
MaxMara
92
69
49
Mulberry
92
56
50
Paul Smith
92
27
51
Vince
91
-
54
Maje
86
-
55
Escada
84
52
59
Acne Studios
78
-
60
Elie Tahari
77
62
61
Miu Miu
77
63
62
Moncler
75
-
63
Moschino
75
46
65
Givenchy
74
73
67
Loewe
72
-
69
Kenzo
71
67