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UK's Kids Brand Index (100)|2011

By: Harris Interactive
The ranking shows what children aged seven tot 15, based in the UK, think of leading brands and ranks them in order of preference. In total 166 brands were assessed.
Category:Brand Popularity
Region:UK
Ranking Type:positive
 
Name
Index Score
()
Last
SyncForce Customer
1
Walkers
97.3
SyncForce Client
2
Simpsons
96.3
3
McDonald's
95.1
4
Coca-Cola
94.4
5
Wii
93.6
6
YouTube
91.5
7
Maltesers
91.1
8
Haribo
90.7
9
Nintendo
90.1
10
Wii Sports
89.1
11
GAME
89.0
12
Cadbury
88.4
13
iPhone
87.9
14
Lego
87.9
15
Kellogg's
87.5
16
Kit Kat
87.3
17
Jaffa Cakes
87.2
18
iPod
86.1
19
CBBC
84.3
20
Nike
84.1
21
Mario games
83.8
22
Hula Hoops
82.9
23
Facebook
82.7
24
Smarties
82.6
25
Google
81.9
27
Adidas
81.8
28
The X Factor
81.5
29
Monopoly
81.4
30
Total Wipeout
81.2
31
Pepsi
80.9
32
Xbox
80.9
34
Quavers
80.2
35
ToysRUs
80.2
36
Mars
79.9
37
Fanta
78.7
38
Galaxy
77.9
39
BlackBerry
77.7
40
Starburst
77.4
41
Doritos
76.9
42
Pizza Hut
76.6
43
Burger King
76.3
44
Twix
76.2
45
XBOX Kinect
76.2
46
Skittles
76.1
47
Disney
75.9
48
Argos
75.6
49
Dr. Who
75.1
50
Nickelodeon
75.0
51
PlayStation
74.9
52
Fruit Shoot
74.5
53
Tango
74.3
54
Ribena
74.2
55
Nintendo 3DS
74.1
56
MTV
73.7
57
Sonic the Hedgehog games
73.2
58
Heinz
73.1
59
Tom and Jerry
72.8
60
Nestlé
72.2
SyncForce Client
61
CBBC.co.uk
72.2
62
HMV Music
72.1
63
4Music
72.0
64
CITV
72.0
65
Kellogg's Rice Krispies
71.5
66
Sky News
70.7
67
iPad
70.7
68
Spongebob Squarepants
70.4
69
E4
70.3
70
Cheestrings
70.3
71
Reebok
70.0
72
Boomerang
68.4
73
Bop It
68.4
75
Scalextric
68.3
76
McCoy's
68.0
78
Horrible Histories
67.6
79
Capri-Sun
67.6
80
Scooby Doo
67.6
81
Channel 4
67.6
82
Call of Duty
67.3
83
Robinsons
66.9
84
Wrigley
66.4
85
Lego games
66.0
86
GAP
65.8
87
Domino's
65.7
88
Milky Bar
65.4
89
Nerf
65.2
90
Primark
65.1
91
H&M
64.8
92
Vimto
64.7
93
Android
64.5
94
PSP
64.2
95
MSN
64.1
96
Disney XD
63.6
97
FIFA
63.4
98
Dairylea
63.4
99
Grand Theft Auto
63.2
100
Scrabble
63.2