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Auto Brands Ranked by Digital IQ Score

Select year:

Year
: 2009
By
: L2 ThinkTank
Category
PDF Report
Region
: USA
Ranking Type
: positive


L2's thesis is that digital aptitude will be the defining competence that separates winners from losers in the industry. Key to managing and developing competence is an actionable metric. This study attempts to quantify the U.S. digital competence of the world's top 44 automobile brands and rank them by Digital IQ.

 
Name
Overall IQ
()
Last
SyncForce Customer
1
157
SyncForce Client
2
142
5
133
6
133
7
132
9
128
10
128
11
128
12
127
14
119
16
117
18
109
20
108
21
108
23
100
26
93
28
92
29
91
30
91
31
81
36
71
41
55
42
55
43
43