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Auto Brands Ranked by Digital IQ Score

Select year:

Year
: 2013
By
: L2 ThinkTank
Category
PDF Report
Region
: USA
Ranking Type
: positive


L2's thesis is that digital aptitude will be the defining competence that separates winners from losers in the industry. Key to managing and developing competence is an actionable metric. This study attempts to quantify the U.S. digital competence of the world's top 44 automobile brands and rank them by Digital IQ.

 
Name
Overall IQ
()
Last
SyncForce Customer
1
140
2
135
4
131
5
126
6
124
7
124
13
117
14
116
SyncForce Client
15
115
16
115
17
115
18
115
19
114
20
113
21
113
22
109
25
104
26
103
28
100
29
99
30
96
32
87
35
83
41
48